Bold Metrics Market Research Report
Company Overview
- Name: Bold Metrics, Inc.
- Mission of the Company: Bold Metrics is committed to revolutionizing fit and sizing in the apparel industry by leveraging body data to reduce returns, enhance conversion, and improve sustainability at scale.
- When was the Company Founded and By Whom: Bold Metrics was inspired by the old-world tailoring methods and has been refined through machine learning and mathematical algorithms since 2012 by co-founders Daina Burnes (CEO) and Morgan Linton (CTO).
- Key People:
- Daina Burnes: Co-founder & CEO
- Morgan Linton: Co-founder & CTO
- Jeff Mergy: Vice President of Growth, Partnerships, and Strategy
- Kirk Adams: Vice President of Finance and Operations
- Alex Morgan: Head of Go-To-Market
- Headquarters: San Francisco, California
- Number of Employees: No information is available.
- Revenue of the Company: No information is available.
- What is the Company Known For: Bold Metrics is renowned for its AI-powered digital twin technology that optimizes fit and sizing for apparel brands, helping them reduce returns and improve conversion rates.
Products
- Smart Size Chart
- Description: A sizing solution that goes beyond simple size recommendations by personalizing the sizing experience for shoppers based on their individual body data.
- Key Features:
- Utilizes AI and machine learning to determine 50+ body measurements from simple inputs.
- Provides detailed size recommendations and intended fit by design.
- Seamlessly integrates with brands to enhance the shopping experience.
- Virtual Sizer
- Description: An API solution that personalizes the fit and sizing experience to a brand's unique identity.
- Key Features:
- Best-in-class accuracy using over 50 body data points.
- Customize survey questions to collect detailed client information.
- Apparel Insights™
- Description: A data-driven platform that offers insights across the business from consumer data to support optimization from design to distribution.
- Key Features:
- Enables strategic data-driven decisions across marketing, eCommerce, and product design.
- Virtual Tailor
- Description: Developed to provide highly accurate customer body measurements for custom clothiers and tailors.
- Key Features:
- Determines over 50 body measurements without physical measuring devices.
- Contactless Fit™
- Description: An in-store solution that helps shoppers find their best fit without entering a fitting room.
- Key Features:
- Provides a touch-free shopping experience with AI-driven accuracy.
Recent Developments
- Recent Developments: Bold Metrics announced their attendance at eTail Palm Springs in February 2024, where they will connect with industry experts to showcase their solutions.
- New Products Launched: No information is available regarding new product launches.
- New Features Added to Existing Products: No information is available regarding additional features.
- New Partnerships: Bold Metrics has partnered with various innovative apparel brands such as French Toast to implement their AI-driven sizing solutions, aiming to enhance shopper confidence and reduce apparel returns.
This comprehensive report on Bold Metrics draws from the provided data to deliver key insights about the company's profile, offerings, and recent advancements, without introducing extraneous commentary.
