Company Research Report: Bombora

Company Overview

• Name: Bombora

• Mission of the Company: Bombora aims to revolutionize B2B sales and marketing martech using data built on an ecosystem of quality, collaboration, and innovation. The vision is to create an environment where business buyers value sales and marketing for its relevance, timeliness, and accuracy.

• When Was the Company Founded and by Whom: No information is available

• Key People in the Company: Recently appointed, Jim Butler was named as the new Chief Technology Officer as of December 3, 2024.

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• What is the Company Known For: Bombora is recognized as a leader in B2B Intent data, providing insights into buyer intent to enhance sales and marketing efforts.

Products

• What Products Do They Offer:

• Bombora offers B2B Intent data solutions which prioritize target leads, enhance demand identification, optimize campaigns, and improve customer retention through account expansion capabilities.

• High-level Description of the Product:

• Bombora’s primary offering is its comprehensive Intent data platform which taps into prospects’ digital journeys across over 5,000 premium B2B websites. This data enables businesses to identify prospects actively searching for solutions, thus boosting marketing and sales efficiencies.

• Key Features of Each Product:

• Sales Intelligence and Revenue Acceleration: The Intent data helps prioritize leads for better deal closing efficiency.

• Demand Identification and Campaign Optimization: Optimizes digital engagement by targeting interested prospects.

• Churn Reduction and Account Expansion: Monitors existing customer interest to retain and expand accounts.

Recent Developments

• Recent Developments in the Company:

• On January 30, 2025, Bombora partnered with 7 Knots Digital to enhance lead generation for media, analyst research, and event companies.

• January 15, 2025, Bombora was named a 2025 Best Place to Work in New York City by Built In.

• New Products Launched: No information is available

• New Features Added to Existing Products:

• Newly launched AI feature helps unlock work-from-home B2B visitor data, enabling better capturing of B2B buyer interest data.

• New Partnerships:

• As of January 23, 2025, Bombora’s B2B Intent and Audience data became available in Audigent’s Curated PMPs.

• Collaborated with Quora to provide B2B audience and account-based marketing (ABM) targeting to advertisers, as announced on December 14, 2024.

• Integration with Experian’s Audigent to enhance Intent Audience data offerings.

This report provides an insight into Bombora as a burgeoning leader in B2B intent data solutions, with recent strategic partnerships and developments aimed at broadening its impact and efficiency in the realm of digital marketing and sales.