Bommarito Automotive Group

Background

Founded in 1971 by Frank Bommarito, Bommarito Automotive Group has grown from a single Oldsmobile dealership in Ellisville, Missouri, into the state's largest automotive dealer group. The company's mission is to provide a comprehensive selection of vehicles and exceptional customer service, ensuring a vehicle option for every type of buyer. With over 50 years in the industry, Bommarito has become a cornerstone in Missouri's automotive landscape, offering 20 franchises and nine pre-owned centers across the St. Louis region.

Key Strategic Focus

Bommarito Automotive Group's strategic focus centers on diversification and expansion within the automotive retail sector. By offering a wide array of brands—including Audi, Chevrolet, Ford, Honda, Mazda, Nissan, Toyota, and Volkswagen—the company caters to a broad customer base. Their operations span new and pre-owned vehicle sales, service, parts, and financing, targeting markets across West County, South County, St. Peters, and Hazelwood.

Financials and Funding

As of May 2025, Bommarito Automotive Group's annual revenue is estimated at $750 million, with approximately 501 employees. This marks significant growth from previous estimates, reflecting the company's successful expansion and market penetration.

Technological Platform and Innovation

Bommarito Automotive Group leverages modern technologies to enhance customer experience and operational efficiency. Their tech stack includes Basis Technologies, Facebook Pixel, Font Awesome, Lazy.js, RequireJS, Windows Server, New Relic, and Bootstrap. These tools support a robust online presence and streamlined dealership operations.

Leadership Team

John Bommarito – President

John Bommarito has been instrumental in the company's growth, expanding it from seven to 20 franchises and increasing sales from $400 million to $1.8 billion. Under his leadership, the employee base grew from 200 to over 1,000. John's strategic vision includes significant investments in motorsports partnerships and community engagement.

Competitor Profile

Market Insights and Dynamics

The automotive retail industry in Missouri is highly competitive, with numerous dealership groups vying for market share. Key factors influencing the market include brand diversity, customer service quality, and community engagement.

Competitor Analysis

While specific competitors are not detailed in the available sources, Bommarito's extensive brand portfolio and strategic partnerships position it favorably against other dealership groups in the region.

Strategic Collaborations and Partnerships

Bommarito Automotive Group has established significant partnerships to enhance its market presence:

Motorsports Sponsorships: In 2017, the company became the title sponsor of the Bommarito Automotive Group 500 IndyCar race at World Wide Technology Raceway, contributing to the event's success and regional economic impact.

NASCAR Partnership: Collaborated with Jordan Anderson Racing in the NASCAR Truck Series, leading to the formation of Jordan Anderson Racing Bommarito Autosport, which expanded into the NASCAR Xfinity Series in 2022.

Operational Insights

Bommarito's competitive advantages include a diverse brand offering, strategic geographic expansion, and a strong commitment to customer satisfaction. The company's involvement in motorsports and community initiatives further differentiates it from competitors.

Strategic Opportunities and Future Directions

Looking ahead, Bommarito Automotive Group aims to continue its growth trajectory by:

Expanding Brand Portfolio: Seeking opportunities to add new franchises and vehicle brands to meet evolving customer preferences.

Enhancing Digital Presence: Investing in technology to improve online sales platforms and customer engagement tools.

Strengthening Community Engagement: Building on existing partnerships and exploring new initiatives to reinforce the company's commitment to the communities it serves.