Boncom Company Profile

Background

Overview

Boncom is a full-service advertising agency headquartered in Salt Lake City, Utah, specializing in bridging the gap between belief and behavior. Founded in 1978, the agency partners with purpose-driven organizations to create positive societal impact through advertising, experience design, branding, and behavioral psychology.

Mission and Vision

Boncom's mission is to inspire and facilitate positive change by elevating beliefs and shaping behaviors. The agency envisions a world where purpose-driven brands effectively communicate their messages to foster societal good.

Industry Significance

With over four decades of experience, Boncom has established itself as a leader in cause-based marketing, significantly contributing to social impact initiatives through strategic and creative advertising solutions.

Key Strategic Focus

Core Objectives

• Behavioral Change: Utilize advertising and experience design to inspire positive behavioral shifts.

• Purpose-Driven Partnerships: Collaborate with organizations committed to societal betterment.

• Innovative Campaigns: Develop and execute campaigns that resonate with target audiences and drive engagement.

Areas of Specialization

• Advertising and Marketing: Crafting compelling narratives and strategies to promote client missions.

• Experience Design: Creating immersive and impactful brand experiences.

• Branding and Strategy: Developing strong brand identities and strategic positioning.

• Behavioral Psychology: Applying psychological principles to influence consumer behavior.

Key Technologies Utilized

• Digital Marketing Tools: Employing platforms like Google Ad Manager for targeted advertising.

• Analytics Software: Utilizing tools such as Hotjar and Sauce Labs for data-driven insights.

• Content Creation Platforms: Leveraging advanced software for video production and interactive design.

Primary Markets Targeted

Boncom primarily serves purpose-driven organizations across various sectors, including non-profits, government agencies, and socially responsible businesses, aiming to create a positive impact on society.

Financials and Funding

Funding History

As a privately held company, Boncom has not publicly disclosed detailed funding history or financials. The agency operates with a focus on sustainable growth and reinvestment into its mission-driven projects.

Recent Developments

Boncom continues to expand its services and client base, reflecting its commitment to fostering positive societal change through innovative advertising solutions.

Pipeline Development

Key Projects and Campaigns

• Giving Machines Campaign: An initiative designed to inspire charitable giving through interactive vending machines.

• Zero Fatalities PSA: A public service announcement campaign aimed at promoting road safety.

• Smithsonian National Museum of Natural History Campaign: A campaign to increase awareness and engagement with the museum's exhibits.

Anticipated Milestones

Boncom is continually developing new campaigns and partnerships, with upcoming projects focusing on environmental conservation, public health, and educational initiatives.

Technological Platform and Innovation

Proprietary Technologies

Boncom employs a range of proprietary tools and methodologies to enhance campaign effectiveness, including:

• Audience Segmentation Algorithms: For precise targeting and personalized messaging.

• Impact Assessment Models: To measure and optimize the effectiveness of campaigns.

Significant Scientific Methods

• Behavioral Analysis: Utilizing psychological principles to design campaigns that influence consumer behavior.

• Data Visualization: Employing advanced techniques to present complex data in an accessible and actionable format.

Leadership Team

Executive Profiles

• Justin Schroepfer: Chief Executive Officer. Justin has over 20 years of experience in advertising and has been instrumental in leading Boncom's strategic direction.

• Christopher Carlson: Chief Creative Officer. Christopher brings a wealth of creative expertise, overseeing the agency's creative vision and execution.

• Andrew Bagley: Chief Strategy Officer. Andrew specializes in strategic planning and has played a key role in developing Boncom's impactful campaigns.

• Christopher Treasure: Chief Financial Officer. Christopher manages the agency's financial operations, ensuring sustainable growth and resource allocation.

Competitor Profile

Market Insights and Dynamics

The advertising industry, particularly in the cause-based sector, is experiencing growth as organizations increasingly recognize the importance of purpose-driven marketing. Boncom's focus on behavioral change and social impact positions it favorably within this expanding market.

Competitor Analysis

Boncom faces competition from other agencies specializing in cause-based marketing, such as:

• Moxie Marketing Agency: A firm offering digital marketing solutions with a focus on social impact.

• Pereira O'Dell: An agency known for its innovative campaigns and creative strategies.

Strategic Collaborations and Partnerships

Boncom collaborates with various non-profit organizations, government agencies, and socially responsible businesses to amplify the impact of its campaigns. These partnerships enhance the agency's ability to deliver meaningful and effective advertising solutions.

Operational Insights

Strategic Considerations

Boncom's strategic approach involves:

• Client-Centric Campaigns: Tailoring strategies to align with each client's mission and objectives.

• Innovative Solutions: Continuously exploring new technologies and methodologies to stay ahead in the industry.

• Impact Measurement: Implementing robust metrics to assess and optimize campaign effectiveness.

Competitive Advantages

Boncom's deep expertise in behavioral psychology, combined with its commitment to purpose-driven marketing, provides a unique competitive edge in creating campaigns that resonate with audiences and drive positive change.

Strategic Opportunities and Future Directions

Roadmap and Expansion

Boncom plans to:

• Expand Service Offerings: Incorporate emerging technologies such as artificial intelligence and machine learning to enhance campaign personalization.

• Broaden Client Base: Engage with a wider range of purpose-driven organizations globally.

• Enhance Impact Measurement: Develop more sophisticated tools to measure and report on campaign outcomes.

Future Objectives

By leveraging its strengths in behavioral science and creative strategy, Boncom aims to:

• Drive Social Change: Create campaigns that address pressing societal issues.

• Foster Innovation: Stay at the forefront of advertising trends to deliver cutting-edge solutions.

• Build Lasting Relationships: Cultivate long-term partnerships with clients committed to making a difference.

Social Media Profiles

• LinkedIn: Boncom LinkedIn

• Facebook: Boncom Facebook

• Twitter: Boncom Twitter