Bonito Designs Market Research Report

Company Overview

• Name: Bonito Designs

• Mission: To give life to spaces by creating homes that embody the personality and dreams of their owners, thus ensuring every home is a designer home.

• Founded: No information is available.

• Founders: Rickson DSouza, who also serves as the Executive Director.

• Key People:

• Amit Parsuramka: CEO

• Rickson DSouza: Founder & Executive Director

• Umesh Pandya: CRO

• Jugjot Singh Wasson: CMO

• Rupa Sharma: Financial Controller

• Jenis Makwana: Head of Design and Innovation

• Pradeep Bhat: Tech Partner

• Headquarters: Not explicitly mentioned, but operates in major cities like Bengaluru and Mumbai.

• Number of Employees: Over 450 employees.

• Revenue: Eyes USD 100 million revenue in FY23.

• Known For: Being India's only ISO certified interior design brand with a 7-stage quality check and over 8 million square feet designed and delivered. They are recognized for their celebrity design collaborations with Gauri Khan and Manish Malhotra.

Products

• Interior Design Services:

• Full home interior solutions with bespoke designs that reflect individuality.

• Design themes curated by design experts including celebrity designers.

• Turnkey solution with a dedicated point of contact from design to delivery.

• Key Features:

• Personalization with high emphasis on both aesthetics and functionality.

• 7-stage quality check with over 400 tests.

• Access to high-profile design themes like those by Gauri Khan and Manish Malhotra.

Recent Developments

• New Products Launched: No information is available on specific new product launches.

• New Features Added: No specific new features mentioned, however, the company has extended partnerships with high-profile designers to offer exclusive, celebrity-curated themes.

• New Partnerships:

• Extended partnership with Gauri Khan and Manish Malhotra to democratize celebrity-designed homes.

• Opened an immersive flagship center in Andheri, Mumbai, indicating expansion and deeper market penetration efforts.

Additional Information

• Bonito Designs places a significant emphasis on their community initiatives, like planting trees for each home designed to promote environmental sustainability.

• The company’s process from consultation to handover is streamlined to ensure high-quality service and product delivery.

• Bonito Designs' focus on innovation and consumer aspirations positions it as a leading player in the interior design industry, aiming to revolutionize home interiors with unique, personalized solutions.

This report captures the current state and future aspirations of Bonito Designs, highlighting its commitment to quality, personalization, and design excellence while maintaining a strong focus on sustainability and customer satisfaction.