bonterra

Company Profile: Bonterra

Company Name: Bonterra
Website: [Bonterra Tech](https://www.bonterratech.com/)

Overview

Bonterra is a key player in the social good software sector, empowering nonprofits, corporations, foundations, and public sector agencies to maximize their social impact through innovative technology and strategic philanthropy. Founded in 2021, Bonterra aims to increase giving from 2% of US GDP to 3% by 2033, leveraging its extensive suite of products and services to drive this ambitious goal.

Key Offerings

• Nonprofit Software: Tools to attract donors, increase engagement, and manage supporters.

• Strategic Philanthropy for Corporations: Solutions for increasing employee participation, managing grants, and fostering partnerships with nonprofits.

• Impact Management: Tools for measuring community outcomes and streamlining business processes for nonprofits and public agencies.

Recent Developments

• Centralized Website Launch: On October 23, 2023, Bonterra launched a new cohesive tech lineup under the Bonterra brand.

• Acquisitions: In September 2024, Bonterra announced the acquisition of DonorDrive, a leading digital fundraising platform, enhancing its capabilities in nonprofit fundraising.

Leadership Team

• Scott Brighton – Chief Executive Officer: With over three decades of experience in the technology industry, Scott is committed to increasing social giving to 3% of US GDP by 2033.

• Meredith Crouse – Chief Human Resources Officer: An experienced HR professional focused on talent management and diversity, joined Bonterra in June 2024.

• Tanuja Korlepra – Chief Technology Officer: Harvard-educated, responsible for technical strategy and product development since July 2024.

• Dionn Schaffner – Chief Diversity Officer: Advocates for diversity, equity, and inclusion.

• Courtney Browne – Chief Legal Officer: Oversees legal affairs and serves as the interim Chief Human Resources Officer.

• Ben Cohen – Chief Revenue Officer: Joined in June 2023, focuses on revenue growth and sales strategies.

• John Manganaro – Chief Product Officer: Leads product management and ensures the development of user-friendly software solutions.

• Chelsea Peterson – General Manager, NGP VAN: Oversees Bonterra’s division focused on technology solutions for progressive campaigns.

Social Good Impact Metrics

• 300,000+ Nonprofit Fundraising Efforts Supported in 2022

• $12 Billion Raised or Received in Grants in 2022

• 40 Million+ Lives Touched Through Case Management Platforms

Success Stories

Bonterra’s technology has enabled various organizations to respond to crises, manage corporate social responsibility programs, and deliver last-resort funding. Notable clients include CVS Health, Northern Virginia Mental Health Foundation, and Home Repair Services.

Vision and Mission

Bonterra operates with a mission to create a world with rising individual donations, nonprofit recognition based on impact, and exponentially increasing participation in social good activities. Inspired by Sir Ronald Cohen’s principles, Bonterra integrates impact investment into its core business strategy, making positive social impact a smart business choice.

Competitor Profiling for Bonterra

Competitors Overview

Bonterra, formerly known as Network for Good, is a prominent player in the nonprofit software market, focused on providing guided fundraising solutions, case management, and donor management tools. The competitive landscape for Bonterra is dense, featuring several well-established alternatives and emerging contenders.

Primary Competitors

1. Givebutter

Website: [givebutter.com](https://www.givebutter.com)
Founded: 2016
Headquarters: Remote, USA
Size: 51-200 employees
Key Features:

• Crowdfunding and nonprofit fundraising platform.

• Comprehensive tools including donation forms, fundraising pages, event management, auctions, donor CRM, payment processing, and peer-to-peer fundraising.

• Transparent tip-or-fee model, making it free to use.

• Integrates with social media platforms for broader reach.

• Strong community and educational resources through Givebutter Academy and Butter Blog.

Strengths:

• High user satisfaction rated at 9.4/10.

• User-centric approach aiming to empower changemakers.

• Rapid growth in the sector with significant funding boosts.

Weaknesses:

• Smaller company size compared to some competitors may limit scalability in certain contexts.

2. Bloomerang

Website: [bloomerang.co](https://www.bloomerang.co)
Founded: 2012
Headquarters: Indianapolis, Indiana
Size: Mid-size nonprofit software provider
Key Features:

• Cloud-based donor management and fundraising software.

• Features include donor database, fundraising tools, volunteer management, marketing & engagement, data management, and mobile app usage.

• Generosity Score and Sustainability Scorecard for analyzing donor engagement.

Strengths:

• Extensive experience serving over 13,000 customers.

• Simplifies operations for nonprofits and integrates efficient data management tools.

• Continuous innovation with AI Content Assistant for nonprofit communications.

Weaknesses:

• Competitive landscape with similar offerings from other well-established brands in donor management software.

3. DonorPerfect

Website: [donorperfect.com](https://www.donorperfect.com)
Founded: 1981
Headquarters: Bethel Park, PA
Key Features:

• Comprehensive fundraising software offering donor data management, automated workflows, donor communications, event management, and monthly giving programs.

• Strong customer service and support infrastructure.

Strengths:

• Over 40 years of market presence ensuring strong brand trust and reliability.

• Employee-owned with a commitment to customer service.

• Proven track record with over $100 billion in funds raised by more than 50,000 fundraisers.

Weaknesses:

• The established and traditional approach may hinder rapid innovation compared to more agile startups.

4. OneCause

Website: [onecause.com](https://www.onecause.com)
Founded: 2008
Headquarters: Indianapolis, Indiana
Key Features:

• Solutions for online and event fundraising.

• Features include event management, mobile bidding, peer-to-peer fundraising, and text-to-give capabilities.

• Known for a robust and user-friendly platform aimed at improving donor experiences.

Strengths:

• Focus on donor engagement and personalized donor user experiences.

• Successfully raised over $6.5 billion for various causes.

• Recognized for innovative approaches and comprehensive event management tools.

Weaknesses:

• Primarily focused on events and auctions, which may not appeal to all nonprofit needs.

5. Neon One

Website: [neonone.com](https://www.neonone.com)
Key Features:

• Provides a wide range of unified tools for nonprofit management including donor management, email marketing, events, volunteer management, and grants.

• Emphasis on community building and resource provision for social good organizations.

Strengths:

• Acts as a one-stop solution for various nonprofit needs with integrated services.

• Provides extensive support and resources tailored for growth and community engagement.

Weaknesses:

• Larger suite of tools may lead to complexity for smaller nonprofits looking for simpler solutions.

Competitive Analysis

Market Positioning:

• Givebutter: Excels in user-centric design and high customer satisfaction, appealing to modern, tech-savvy nonprofits.

• Bloomerang: Offers robust donor management tools with a solid market reputation and continuous innovations.

• DonorPerfect: Benefits from longevity and market trust, offering broad and reliable services.

• OneCause: Specialized in event-specific technology solutions, crucial for fundraising events and auctions.

• Neon One: Comprehensive suite of tools ideal for holistic nonprofit management and growth.

Understanding these competitors’ strengths and their offerings relative to Bonterra’s services can provide actionable insights for strategic positioning and market differentiation. Bonterra can leverage its established presence and innovative fundraising solutions to remain competitive, particularly by emphasizing unique features and integrating advanced donor engagement strategies.