Boostability Company Profile

Background

Founded in 2009, Boostability is a digital marketing agency specializing in search engine optimization (SEO) services tailored for small and medium-sized businesses (SMBs). Headquartered in Lehi, Utah, the company has expanded its operations globally, serving clients across North America, Europe, and the Asia-Pacific region. Boostability's mission is to make effective SEO services accessible and affordable for all businesses, aiming to help SMBs enhance their online presence and achieve growth. The company's vision is to be the global leader in online marketing for small businesses and partners, emphasizing value, affordability, service, and scale.

Key Strategic Focus

Boostability's strategic focus centers on providing scalable, white-label SEO solutions through partnerships with agencies, publishers, and internet companies worldwide. The company offers a comprehensive suite of services, including keyword research, link building, business profile optimization, onsite and offsite optimization, content writing, and website design. By leveraging its proprietary technology platform, LaunchPad, Boostability delivers data-driven SEO strategies that are both effective and affordable, enabling partners to offer these services under their own brand.

Financials and Funding

In February 2022, Boostability secured a strategic growth investment from Cohere Capital, a private equity firm specializing in middle-market growth companies. This investment aimed to accelerate Boostability's development and enhance its value proposition for its expanding customer base. Prior to this, the company received investment from H.I.G. Growth Partners in 2014.

Technological Platform and Innovation

Boostability's proprietary technology platform, LaunchPad, is central to its service delivery. LaunchPad enables the company to track over 2.3 million keywords monthly, facilitating data-driven decisions that have resulted in 86% of customers achieving first-page Google rankings within six months. This platform supports scalable SEO fulfillment, content sourcing, partner integration, and provides transparent campaign reporting, distinguishing Boostability in the digital marketing industry.

Leadership Team

Gavan Thorpe: Chief Executive Officer & Co-Founder

Jared Turner: President & Co-Founder

Travis Thorpe: Chief Technology Officer & Co-Founder

Rick Horsley: Chief Financial Officer

Colton Miller: Chief Revenue Officer

Justin Scraton: Chief Product Officer

These leaders bring extensive experience in digital marketing, technology development, and business management, driving Boostability's growth and innovation.

Competitor Profile

Market Insights and Dynamics

The digital marketing industry, particularly the SEO segment, is highly competitive and rapidly evolving. Businesses increasingly recognize the importance of online visibility, leading to a growing demand for effective SEO services. This trend presents both opportunities and challenges for companies like Boostability, as they must continually innovate to meet client needs and differentiate themselves in a crowded market.

Competitor Analysis

Boostability faces competition from several notable companies in the SEO and digital marketing space:

WebiMax: Founded in 2008 and headquartered in Camden, New Jersey, WebiMax offers SEO, social media marketing, and web design services. With a team of 25-100 employees, the company generates annual revenues between $5 million and $25 million.

Ignite Visibility: Established in 2013 and based in La Jolla, California, Ignite Visibility provides SEO, paid media, and social media marketing services. The company employs 100-250 individuals and reports annual revenues between $5 million and $25 million.

HigherVisibility: Founded in 2008 in Memphis, Tennessee, HigherVisibility specializes in SEO, PPC, and web design services. With a team of 100-250 employees, the company generates annual revenues between $5 million and $25 million.

These competitors offer similar services, making it essential for Boostability to leverage its technological innovations and strategic partnerships to maintain a competitive edge.

Strategic Collaborations and Partnerships

Boostability has established significant partnerships to enhance its market position and service offerings. The company collaborates with over 300 channel partners across 12 countries, providing white-label SEO services that enable partners to offer comprehensive digital marketing solutions under their own brands. These collaborations have been instrumental in expanding Boostability's global reach and client base.

Operational Insights

Boostability's operational strategy focuses on scalability and efficiency, facilitated by its proprietary LaunchPad platform. This technology allows the company to manage a large volume of client campaigns effectively, ensuring consistent quality and performance. By offering white-label services, Boostability enables partners to expand their service portfolios without the need for extensive in-house resources, providing a distinct competitive advantage.

Strategic Opportunities and Future Directions

Looking ahead, Boostability aims to continue its global expansion by entering new markets and forming additional strategic partnerships. The company plans to invest in further developing its technological capabilities, particularly in areas like artificial intelligence and machine learning, to enhance its SEO services. By focusing on innovation and maintaining a customer-centric approach, Boostability is well-positioned to capitalize on the growing demand for digital marketing services among SMBs.