Boostr Company Research Report
Company Overview
Name
Boostr, Inc.
Mission of the Company
Conquer media business complexity with an advertising management platform that includes CRM, OMS, and a Proposal Recommendation Engine designed to help scale operations.
Founding Details
No information is available.
Key People in the Company
- Patrick O'Leary - Founder & CEO
- Katie Schuele - Co-Founder & CCO
- Geoff Farris - Chief Business Officer
- Oleg Vitsev - Chief Technical Officer
- David Christopher-Morris - Head of Product
- Fraser Woollard - EVP, Business Development & Partnerships
Headquarters
No information is available.
Number of Employees
No information is available.
Revenue of the Company
No information is available.
What is the Company Known For?
Boostr is recognized for its ability to free up Sales and Ops teams to be more strategic, grow yield and profits, and provide accurate revenue forecasting, leading to larger deal sizes and higher profitability for media agencies and publishers.
Products
Product Overview
Boostr offers a comprehensive ad sales management platform designed to support the complexity of modern, omnichannel media businesses.
1. Order Management System (OMS)
- Description: An end-to-end OMS that increases efficiency and profitability regardless of product complexity.
- Key Features: Supports omnichannel media businesses, automated workflows, accurate inventory and pricing.
2. Customer Relationship Management (CRM)
- Description: A CRM platform specifically built for media sales organizations.
- Key Features: Real-time pipeline visibility, built-in calendar and email integrations, drag-and-drop updates, omnichannel forecasts.
3. Commissions
- Description: Simplified incentive compensation management.
- Key Features: Trusted daily updated calculations, “what-if” scenario calculators, performance analytics, easy export to Payroll.
4. Proposal IQ
- Description: Automated RFP tool with product and pricing recommendations.
- Key Features: Generates the best proposals, faster response times, and increased budget wins.
5. EIO-MediaOcean Integration
- Description: Direct integration with MediaOcean Prisma.
- Key Features: Saves 12+ hours per I/O, automates RFP and IO processes, streamlines delivery updates.
Recent Developments
Recent Developments in the Company
- Boostr has introduced various integrations with popular software programs to ensure seamless workflow and to enhance productivity.
New Products Launched
No information is available.
New Features Added to Existing Products
- Enhancements have been made to the platform's capabilities, such as the automated workflows and integration with MediaOcean Prisma.
New Partnerships
- Boostr & Frequency Partnership: A partnership aimed at enhancing the automation of host-read ad production.
Success Stories
- Morning Brew: Enhanced revenue operations.
- Fandom: Reduction of risks and improvement in Rev Ops.
- Leafly: Increased efficiency with weekly hours saved due to better forecasting tools.
Industry Impact
Boostr’s platform is utilized by over 130 media agencies and publishers, indicating a significant influence on the media sales landscape.
Conclusion
(No additional commentary as per instruction).
