Borden Dairy Company Research Report

Company Overview

• Name: Borden Dairy

• Mission: To make delicious and nutritious dairy products that deliver true happiness and Elsie-sized smiles.

• Founded: 1857

• Founder: Gail Borden

• Key People:

• Ed Fugger, Chief Executive Officer

• Brice Coleman, Chief Human Resources Officer

• Alex Madrazo, Chief Legal Officer

• Pat Ford, Chief Financial Officer

• Rodney Hillis, EVP Supply Chain

• Tom Martin, SVP of Sales

• Headquarters: Dallas, Texas, USA

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Borden is known for its rich history in the dairy industry, particularly for its creamy and delicious dairy products such as milk. Borden is also famous for its beloved mascot, Elsie the Cow.

Products

Borden Dairy offers a wide range of dairy products, catering to various consumer needs:

• White Milk: Known for its creamy and delicious taste, it is a staple product in Borden's lineup.

• Flavored Milk: Includes a variety of flavors such as Dutch Chocolate milk, providing a rich and chocolatey taste ideal for treats and recipes.

• Eggnog: A seasonal favorite, adding a creamy, festive flavor for the holidays.

• Lactose-Free Milk: Offers the delicious taste of milk without the lactose, catering to lactose-intolerant consumers.

• Orange Juice: As part of its non-dairy offerings, Borden provides fresh and flavorful orange juice.

• Drinks: An array of beverages made to suit different customer preferences.

• Creams: Includes products like sour cream, catering to various culinary uses.

• Buttermilk: A versatile ingredient for cooking and baking.

Key Features

• No rbST Treatment: The milk comes from cows that are not treated with rbST growth hormone, though there is no significant scientific difference observed in milk derived from treated and non-treated cows.

• Nutritious: Contains 9 essential nutrients aimed at promoting health and strength.

• Elsie-Approved: Products often feature endorsements or themes tied to Elsie the Cow, enhancing their beloved brand appeal.

Recent Developments

• New Products and Features: Recently, there has been a spotlight on Borden’s Dutch Chocolate milk for its rich and chocolatey appeal, especially promoted during seasonal events such as Halloween.

• Partnerships: No information is available regarding new partnerships.

• Business Developments: Borden Dairy continues to experience growth and expansion, mainly targeting the Midwest, Southern, and Southeastern regions of the U.S with 12 plants and nearly 100 distribution centers.

This report has been compiled to provide a comprehensive overview and current standing of Borden Dairy, summarizing its historical significance, product offerings, leadership, and recent business activities.