Comprehensive Company Profile: BORN Group
Company Overview
BORN Group, a global leader in digital agency services, specializes in creative, content, and commerce solutions. Operating under the umbrella of Tech Mahindra since its acquisition in 2019, BORN has made significant inroads in digital transformation, leveraging their award-winning expertise to serve leading brands worldwide. Their innovative Stella Framework approach addresses diverse sectors such as aerospace, automotive, fashion, healthcare, and luxury. Accolades such as the SAP® APJ Partner Excellence Award 2020 and multiple dotCOMM Awards in 2022 highlight their commitment to excellence.
Financial Insights
- Annual Revenue: Approximately $341.6 million
- Revenue per Employee: $203,000
- Tech Mahindra Acquisition: Sold for $95 million
These figures emphasize BORN's strong financial health and strategic importance within Tech Mahindra.
Key Leadership
- Walt Drkula: Senior Vice President, Delivery. Recognized for his business competency at the Tech Mahindra Star Awards 2023.
- Dustin Holmstrom: Chief Technology Officer. Directs the company’s tech strategies and growth alignment.
- Jen Fitzpatrick: Content Strategy Director, driving customer engagement through effective content strategies.
- Jennifer Higgins: Creative Director, North America. Crafts visually compelling, user-centric client interfaces.
- Daniel Ng: Creative Director. Celebrated for his contributions to creative and UX directives.
- Santhana Krishnan: Global Head, CMS & Emerging Technologies, leading digital innovation efforts.
- Myles Shipman: Senior Vice President of Sales & Client Services, fostering business growth through strategic partnerships.
Recent Developments
BORN Group remains at the forefront of innovation with the launch of the Arctic Fox Composable Storefront, enhancing ecommerce with Salesforce technologies. A merger with Tech Mahindra Americas is underway, indicating strategic growth and consolidation.
Security and Industry Challenges
In July 2024, BORN experienced a significant supply-chain breach by threat actor Intelbroker. Despite this, the company continues to advance initiatives like the Commercial Business Unit, offering enterprise-grade services to smaller businesses.
Strategic Focus and Innovation
BORN offers a comprehensive suite of services, including e-commerce, CMS implementation, UI/UX design, and Martech Stack optimization. Their products, such as Arctic Fox, Bison, Bulldog 2.0, and Eagle, address various digital commerce and customer experience needs. Partnerships with SAP, Salesforce, and Adobe reinforce their market position, highlighted by developments like accelerators for Adobe Experience Manager (AEM).
Competitor Profile
Overview
Operating in the IT Services and IT Consulting industry, BORN faces considerable competition from:
1. World Wide Technology - Provides global technology solutions.
2. Valtech - Technological transformation for diverse industries.
3. Hinduja Tech - Emphasizes innovation in technology and engineering.
4. Intellias - Delivers software engineering services.
Other competitors include SoluLab, Luminati Networks, Guidepoint, Vaimo, Goodpatch, Sandbox, and R2Integrated, positioning BORN as a leader through its innovative offerings.
Market Recognition
BORN’s contributions to digital banking and creative services have been recognized with awards such as the W3 Awards, along with Adobe AEM content migration accelerator certification, signifying leadership in rapid digital deployment.
Geographical Footprint
Global operations with key locations in:
- New York, USA (Headquarters)
- Singapore
- London, UK
- Chennai, India
These sites allow BORN to cater to a broad international clientele and strengthen its global leadership in digital transformation.
Through its extensive pool of creative, technological, and operational skills, BORN Group continues to excel and redefine digital experiences and client engagement across various industries.
