Company Overview
Born Group is a global digital agency renowned for its expertise in creative, content, and commerce, playing a pivotal role in the digital transformation journeys of leading brands. As part of the Tech Mahindra conglomerate, Born Group seamlessly blends creative design with strategic commerce solutions, aiming to differentiate and enhance client engagements across various sectors including B2B, B2C, fashion, healthcare, and telecommunications. The agency thrives at the crossroads of art and science, delivering transformative, purpose-driven experiences.
Key Services
Born Group offers a full range of services designed to reshape consumer-brand interactions. The company focuses on three key pillars: Imagine, Build, and Run, which prioritize user-centric design, data-driven customer engagement strategies, and efficient business operations.
Industry Recognition and Awards
Born Group is decorated with prestigious accolades such as the SAP® APJ Partner Excellence Award 2020 and recognition at the dotCOMM Awards 2022. Its innovative contributions have been lauded at the Webby Awards 2021 with four category wins for partnerships with brands like Oreo.
Leadership and Key Personnel
- Waltraud Drkula, Senior Vice President, Delivery: Oversees project management and operations. Recognized at Tech Mahindra Star Awards for innovation and challenging norms.
- Dustin Holmstrom, Chief Technology Officer: Specializes in enterprise architecture and e-commerce strategy, aligning digital transformation with market trends.
- Jen Fitzpatrick, Director, Content Strategy: Influences brand digital strategy and social media to deliver unique customer experiences.
- Jennifer Higgins, Creative Director: Shapes the creative direction with rich experience in luxury brand management.
- Daniel Ng, Experience Director: Offers 18+ years in UI/UX and customer experience, driving the agency’s digital edge.
- Santhana Krishnan, Global Head, CMS & Emerging Technologies: Pioneers omnichannel retail solutions and CMS frameworks.
- Kevin Yao, Director of Sales: Utilizes commerce accelerators to enhance e-commerce capabilities.
- Myles Shipman, Senior Vice President, Sales & Client Services: Develops strategic alliances and oversees client relations.
- Mauricio Sauma, Regional Head, Marketing: Leads regional marketing initiatives from Costa Rica with a strong finance and administration background.
Market Overview
Born Group employs over 1,683 professionals with an annual revenue of approximately $341.6 million. The firm's strategic alliance with Shopify showcases its emphasis on strengthening digital commerce and enhancing market presence.
Competitor Analysis
Born Group thrives in a fiercely competitive environment, countered by numerous competitors in digital commerce and marketing solutions:
- Vaimo: A key rival, Vaimo is a comprehensive digital experience agency emphasizing commerce and customer experience, paralleling Born Group's service offerings.
- KlientBoost: This agency focuses on ROI through effective online marketing and PPC advertising, competing with Born’s marketing goals.
- INFUSE: Specializes in B2B demand generation, complementing Born’s digital transformation offerings aimed at precision audience targeting.
- SmartSites: Known for SEO, PPC, and web design, delivering proven results, aligning closely with Born's marketing capabilities.
Additional competitors include Goodpatch, HH Global, Velocity, Corra, and diverse industry entities like See's Candies.
Market Position
Born Group distinguishes itself in digital commerce with a prominent global footprint and excels in CEO Score among competitors. It holds a competitive advantage in a landscape with over 1,869 competitors (as noted by Tracxn) through strategic partnerships and a comprehensive service matrix. Supported by Tech Mahindra, Born Group extends its technological prowess and market reach, maintaining its leadership in digital transformation services.
