Botsplash Company Profile

Background

Company Overview

Botsplash is a SaaS-based omnichannel customer engagement platform that integrates AI-driven automation with live messaging to facilitate personalized and dynamic interactions. The platform enables businesses to connect with customers across various digital channels, including SMS, web chat, Facebook Messenger, and more. Botsplash's mission is to enhance customer experiences, drive revenue growth, and improve operational efficiency. The company serves industries such as mortgage, real estate, automotive, insurance, and others, providing a unified, efficient, and compliant solution for customer interactions.

Founding and Leadership

Founded in 2017, Botsplash is headquartered in Charlotte, North Carolina. The company is led by Founder and CEO Aru Anavekar, who has been instrumental in transforming Botsplash from a concept into a comprehensive solution used by businesses across various industries. Under her leadership, Botsplash has integrated advanced features like AI-driven lead management, real-time reporting, and personalized customer journeys.

Key Strategic Focus

Core Objectives and Specialization

Botsplash focuses on modernizing outdated communication strategies by providing an omnichannel platform that combines AI-driven automation with live messaging. The platform is designed to reduce operational costs and boost customer satisfaction through features such as lead generation, higher sales conversion rates, increased efficiency, shorter close times, and reduced nurture times. Botsplash adapts to the specific needs of various industries, including mortgage, real estate, automotive, insurance, and more, offering a unified and compliant solution that enhances customer interactions and supports business growth.

Key Technologies Utilized

The platform leverages advanced technologies, including AI-driven automation, real-time reporting, and personalized customer journeys. Notable features include Generative AI for natural and accurately generated responses, BookMe for seamless appointment scheduling, and Lead Distribution for efficient lead management. Botsplash also integrates with various software and tools, such as Velocify and Salesforce, to enhance its capabilities and provide a seamless user experience.

Financials and Funding

Revenue and Funding History

As of December 2024, Botsplash's annual revenue reached approximately $3.8 million. The company operates in the Software Development industry and has a team of approximately 15 employees across multiple continents, including North America, Asia, and Europe.

Technological Platform and Innovation

Proprietary Technologies and Scientific Methodologies

Botsplash's platform stands out with its intuitive interface, seamless integration capabilities, and advanced natural language processing, enabling highly personalized and context-aware interactions. The platform offers a range of features, including:

Generative AI: Provides natural and accurately generated responses driven from website data.

BookMe: A built-in scheduling tool that allows agents and customers to pick dates and times for appointments, integrated with major calendar systems such as Google and Outlook.

Lead Distribution: Streamlines the lead distribution process, ensuring leads are assigned to the most suitable agents.

Custom Flows: Builds tailored conversational paths that guide users towards intended goals, enhancing engagement processes and information gathering.

Voice & Video Calling: Enables real-time, face-to-face interactions with customers, including screen sharing capabilities.

These features are designed to enhance customer engagement, improve satisfaction, and streamline operations.

Leadership Team

Executive Profiles

Aru Anavekar: Founder & CEO. A visionary leader with extensive experience in the tech industry, Aru has been instrumental in transforming Botsplash into a comprehensive solution used by businesses across various industries. Her leadership focuses on innovation in customer engagement technologies.

Ramu Pulipati: Chief Technology Officer. Oversees the technological development and implementation of Botsplash's platform.

Elizabeth Boylan: Director of Operations. Manages the company's operational strategies and ensures efficient processes.

Austin Miles: Director of Marketing. Leads marketing initiatives to promote Botsplash's services and expand its market presence.

Elena Kormylets: Technical Business Analyst. Analyzes business requirements and translates them into technical solutions.

Manita Pradhan (Shrestha): Senior QA Engineer. Ensures the quality and reliability of Botsplash's platform through rigorous testing.

Mabel Okpara: Implementation Specialist. Facilitates the deployment and integration of Botsplash's solutions for clients.

Sampanna Shrestha: Digital Marketing Associate. Supports digital marketing efforts to enhance brand visibility and engagement.

Joseph Howe: Implementation Specialist. Assists in the seamless implementation of Botsplash's platform for clients.

Kriti Prajapati: Full Stack Developer. Develops and maintains the front-end and back-end components of the platform.

Shirish Dangol: Project Manager. Oversees project planning and execution to ensure timely delivery of solutions.

Hardik Poudel: React Native Developer. Focuses on developing mobile applications using React Native framework.

Jack Nixon: Tech Ops Engineer. Manages technical operations to maintain platform stability and performance.