Company Research Report: Boulevard Inc.

Company Overview

Name

Boulevard, Inc.

Mission

To empower appointment-based, self-care businesses by providing an advanced client experience platform for seamless scheduling, business management, automated marketing, and reliable payment processing.

Founding

Founded in 2016 by Matthew Danna and Sean Stavropoulos.

Key People

Matthew Danna: Co-Founder and CEO

Sean Stavropoulos: Co-Founder and CTO

Terri Avnaim: CMO

Brian Kreiner: CFO

Mik Lernout: SVP of Product & Engineering

Justin Aragon: General Counsel

Lauren Nuttall: VP of People

Brandon Roberts: SVP of Sales & Customer Experience

Headquarters

No information is available

Number of Employees

No information is available

Revenue

No information is available

Known For

Boulevard is known for its client experience platform designed to help appointment-based self-care businesses such as salons, spas, medspas, barbershops, and more. The platform simplifies scheduling, business management, marketing, and payment processes.

Products

Overview

Boulevard offers a comprehensive client experience platform encompassing various tools designed to optimize the operations of self-care businesses. This includes products for booking, client management, marketing, and payment processing.

Key Products

Self-Booking

Description: Allows clients to book appointments directly from the business's website and various social media platforms.

Key Features:

Seamless integration with the business's brand

Encourage upsells with recommended services

Auto-adjust schedule for maximum productivity

Capture credit card details to prevent no-shows

Boulevard Duo iPad App

Description: An iPad app for self check-in and automated arrival alerts.

Key Features:

Streamlined guest management

Customizable check-in forms

Real-time arrival notifications for staff

Client Management

Description: Centralizes client information for personalized service.

Key Features:

Detailed client profiles with history

Custom tags and account balances

2-way messaging capabilities

Payment Processing

Description: Provides a smooth checkout experience with integrated payments.

Key Features:

Supports tap, dip, swipe, and contactless payments

Stored client credit cards

Comprehensive transaction reports

Marketing

Description: Tools to automate and optimize email and SMS marketing campaigns.

Key Features:

Customizable email and text campaigns

Audience segmentation and detailed reporting

Automated campaigns for client engagement and retention

Reporting

Description: Customizable reports to analyze business performance.

Key Features:

Detailed metrics on client behavior

Custom drill-down reports

Export and share capabilities

Recent Developments

Product Launches

Text Marketing: Introduced a new feature enabling businesses to send personalized SMS campaigns to clients, enhancing direct marketing capabilities.

New Features

Google Calendar Integration: Allows two-way calendar sync to keep track of professional and personal events in one place.

REACH.ai Integration: An AI-powered booking engine that automatically fills last-minute openings and manages client communications.

Widewail Integration: Enables automated SMS-based review requests post-appointment to gather client feedback and testimonials.

Partnerships

Green Circle Salons Integration: Helps salons manage environmental fees and certifications through an integrated application.

Shopify Integration: Syncs product inventory and gift cards between Boulevard's POS and Shopify store.

Zapier Integration: Facilitates automated workflows between Boulevard and other applications.

Conclusion

Boulevard Inc. presents itself as a one-stop solution for managing and growing appointment-based self-care businesses. Their suite of tools provides comprehensive support spanning scheduling, client management, marketing, and payment processing. The continuous addition of new features and integrations, such as Text Marketing and partnerships with industry leaders, highlights their commitment to innovation and client satisfaction.