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brand-in-motion

lightning_bolt Market Research

Brandmotion Overview



Company Name: Brandmotion
Industry: Automotive Safety Solutions
Headquarters Address: 41100 Bridge St. Novi, MI 48375
Website: [https://www.brandmotion.com/](https://www.brandmotion.com/)
Year Founded: 2006

Company History and Evolution:



Brandmotion, established in 2006 as a spin-off from Johnson Controls, Inc., specializes in the design, integration, and distribution of emerging automotive safety technology. Over the years, Brandmotion has continuously innovated and evolved to offer a range of products aimed at enhancing situational awareness for commercial fleets, RV drivers, and passenger vehicles. The company prides itself on its core value of innovation, striving to advance road safety through high-quality aftermarket applications of OEM level technology.

Key Milestones:


  • 2006: Designed the RailPort Overhead Rail System for Chevrolet, Ford, and Chrysler.

  • 2007: Developed an integration solution for Thales Corp's Magellan navigation system in the Ford F-150.

  • 2009: Secured a contract with GM to distribute rear vision systems for Silverado.

  • 2010: Created the Universal Module Receiver (UMR) for the Jeep Cherokee.

  • 2014: Developed the iconic Jeep Wrangler Backup Camera.

  • 2015: Partnered with USDOT for the Tampa Connected Vehicle Pilot project.

  • 2017: Founded Vision Zero Network to promote automotive safety products.

  • 2020-2024: Numerous accolades including "Best Backup Camera of the Year" (2020-2024), and the development of the 360° SurroundView System in 2024.


Notable Projects and Partnerships:


  • Magna Autonomous Grand Cherokee Build: Integrated lidar, radar, and cameras.

  • Stoneridge MirrorEye Fleet Deployment: Nationwide implementation of MirrorEye Camera Monitor System.

  • Morgan Truck Body Collaboration: Developed custom situational awareness packages.


Product Portfolio:


  • Vision Systems

  • Proximity Sensors

  • Cameras

  • Mirrors

  • Monitors

  • Wireless Chargers

  • Safety Accessories


Recognition and Awards:


  • SEMA Pro Council: Manufacturer of the Year (2016), Person of the Year (2017), Best New Truck/SUV Product of the Year (2018)

  • Procar: Best Blind Spot Detection System of the Year (2020-2021)

  • Crutchfield: Best Backup Camera of the Year (2020-2024)

  • AAM Group: Best Lighting & Electronics Product of the Year (2020), Overall Product of the Year (2022)

  • The Drive: Best Blind Spot Detection System Overall (2021)


Leadership Team



Jeff Varick - Founder and CEO



  • Background: Jeff Varick has a solid foundation in technology and automotive industries, stemming from his previous role in marketing strategy at Johnson Controls. He is acclaimed for his visionary leadership and contribution to vehicle safety technology. Under his guidance, Brandmotion has emerged as a leader in aftermarket automotive safety solutions.

  • Educational Background: University of Wisconsin - Madison.


Brandon Bahr - Former Head of Sales and Marketing



  • Contributions: Key driver of increased sales and improved business performance. Recently transitioned to the Ashes to Glory Foundation.


Lucas Frank - Director of Product Development and Operations


  • Role: Responsible for spearheading company innovation and product development.


Contact Information



  • Corporate Headquarters:

41100 Bridge St. Novi, MI 48375
  • Technical Support Phone: (734) 619-1250



Social Media Presence:





Testimonials



Brandmotion systems are highly appreciated for their quality, reliability, and ease of use. Customers including Ralph Flue, Curtis Johns, and numerous verified purchasers have praised the products for making driving and towing safer and more convenient.

Customer Feedback Highlights:
  • “Excellent quality. Crisp, clear display.” - Scott, Franklinton, NC

  • “Worth every dime. This is my 5th Brandmotion camera.” - Verified Customer, Douglasville, Georgia

  • “Great visibility and very responsive system.” - Curtis Johns


Brandmotion’s dedication to innovation and customer satisfaction has positioned it as a trusted provider in the aftermarket automotive safety space. With a robust portfolio of advanced safety solutions and strategic industry partnerships, the company continues to revolutionize the driving experience.



Competitor Profiling Report: Brands In Motion



Overview



Brands In Motion is a company with an international presence, having significant operations in Ontario, Canada, and Flanders, Belgium. The company specializes in dynamic branding solutions and has diverse competitors across various regions.

Company Locations





Competitors



General Competitors


  • Brandmotion

  • Estimated Employees: 52

  • Estimated Annual Revenue: $6.0M

  • Notable Competitors: Rydeen, Engenicom, RightCrowd, and Fiberdyne Systems


G2 Recommendations


  • AdCreative.ai: Recognized for its ability to offer AI-generated, conversion-focused ad creatives significantly enhancing advertising ROI. It streamlines the creative design process and tracks top-performing creatives to ensure efficiency and effectiveness.

  • G2 Reviews: 4.3 rating based on 596 reviews.

  • Pricing: $29.00 - $399.00 monthly.

  • Features:

  • AI-generated ad creatives and product photoshoots.

  • Comprehensive ad package generation including strategy, texts, and audience analysis.

  • Tracking competitors’ ad performance and obtaining insights for better campaign strategies.



  • Bynder: A best-in-class enterprise-grade digital asset management (DAM) platform enabling businesses to maximize growth and manage their content lifecycle effectively. Bynder's intuitive DAM platform aids teams in overcoming content chaos to deliver exceptional content performance.

  • Bynder Reviews: 4.5 rating based on 798 reviews.

  • Notable Use Case: Utilizes Amazon Rekognition for image analysis to automate sorting.



Niche Competitors


  • Promotion In Motion: A notable competitor in dynamic marketing, faced with competitors like General Mills, Kraft Heinz, and Kellogg's.


Notable Collaborators and Partnerships


  • Amazon Rekognition: Bynder's usage of Amazon Rekognition indicates its investment in leveraging AI for enhanced content management.


Market Position and Strategic Insights


  • Brands In Motion is positioned in a competitive landscape where technological integration and AI-driven innovations are key differentiators. Firms like AdCreative.ai and Bynder are investing heavily in AI to streamline operations and enhance the quality and performance of ad creatives.


Actionable Insights


  • AI Integration: Consider investing in AI-driven tools similar to AdCreative.ai for creative design and competitor ad tracking to remain cutting-edge.

  • Content Management: Evaluate utilizing a robust DAM platform like Bynder to manage digital assets efficiently and maintain high content quality.


By focusing on leveraging advanced technologies and staying ahead of creative trends through competitor insights, Brands In Motion can enhance its market position and drive better outcomes in its branding initiatives.
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