Brand New Day Market Research Report

Company Overview

• Name: Brand New Day

• Mission: To provide the best savings and investment accounts at extremely low costs with exceptional service. Brand New Day aims to challenge large banks in the area of savings and investments by offering independent, simple, yet top-notch financial products and services.

• Founded By: Brand New Day was founded in 2010.

• Key People: Kalo Bagijn and Thierry Schaap. They also founded BinckBank in 2000.

• Headquarters: The company was started from a location in Utrecht.

• Number of Employees: No information is available.

• Revenue: Brand New Day manages €8 billion for over 350,000 customers as of 2024.

• Known For: Brand New Day is recognized for its role as a neobank that serves as a disruptor in the financial market, specializing in savings, investments, and pensions with a focus on tax-efficient models.

Products

• Pensioenrekening-beleggen (Pension Investment Account):

• Description: An account that allows customers to manage their own pension income with tax benefits.

• Key Features:

• Tax advantages during deposit.

• The fluctuation in returns.

• Investment risks apply.

• Pensioenrekening-sparen (Pension Savings Account):

• Description: Account aimed at building wealth with minimal risk and tax benefits.

• Key Features:

• Variable interest rates.

• No wealth tax.

• Low initial closure costs.

• Zzp-Pensioenrekening (Self-employed Pension Account):

• Description: Tailored pension plans for freelancers and self-employed individuals.

• Key Features:

• Coverage similar to regular pension accounts.

• Werkgever Pensioenrekening-beleggen (Employer Pension Investment Account):

• Description: A pension account aimed at employers to provide retirement benefits to their employees.

• Lijfrente-uitkering (Annuity Payout):

• Description: Structured payout plan for retirement savings.

• Beleggingsrekening (Investment Account):

• Description: A general investment account without fiscal advantages or rules.

• Kinderrekening-beleggen (Children's Investment Account):

• Description: An account set up for investing on behalf of children.

• Zakelijke Beleggingsrekening (Business Investment Account):

• Description: Investment account for businesses.

• Spaarrekening (Savings Account):

• Description: Basic savings account managed by Brand New Day.

Recent Developments

• Growth Developments: In 2024, Brand New Day saw significant growth across customer numbers and the assets managed, indicating increased market penetration and trust.

• Partnerships: No information is available on new partnerships.

• New Products Launched: Recent product roll-outs haven't been detailed, but the focus remains on diversified and tax-efficient pension and investment solutions.

• Features Added to Existing Products: Sustainable and green investment options have been enhanced to include new green model portfolios, which comply with extra sustainability criteria, although they introduce slightly higher costs and risks due to a narrower spread.

Conclusion

This report highlights Brand New Day as a significant player in the independent financial services sector, focusing on pension savings, tax-efficient investments, and client-centered services. The company flourishes on the principle of low-cost and broad market strategies, supported by innovative green investment options, though further partnership strategies remain unclear.