BrandingBusiness is a specialized B2B brand strategy and development consultancy dedicated to assisting business-to-business companies in establishing, assessing, and positioning transformative brands. Formerly known as RiechesBaird, the firm integrates brand strategy with business strategy, viewing brands as strategic assets that drive sustainable business momentum. With nearly three decades of experience, BrandingBusiness has collaborated with industry leaders such as American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA. The company operates from offices in Irvine, California; New York City; and London.
Key Strategic Focus
BrandingBusiness concentrates on delivering evidence-based brand strategies tailored to the unique challenges and opportunities faced by B2B companies. Their approach combines strategic rigor with creative thinking to help clients envision and realize future growth. The firm's singular focus on B2B environments enables them to understand complex cultures and assist brands in engaging with buyers and influencers throughout the sales cycle, fostering long-term business growth.
Financials and Funding
As a privately held company, specific financial details and funding history for BrandingBusiness are not publicly disclosed. The firm operates on a project-based model, with minimum project sizes starting at $50,000. Clients have reported project costs ranging from $200,000 to over $250,000, indicating a premium pricing structure reflective of the firm's expertise and the value delivered.
Technological Platform and Innovation
BrandingBusiness employs a proprietary Brand Performance Platform™, an advanced brand research methodology designed to measure, benchmark, position, and build dynamic B2B brands. This platform enables the firm to connect with decision-makers, partners, and influencers, delivering transformational brand experiences. Additionally, the company utilizes a tech stack that includes LinkedIn Ads, WordPress, jQuery Migrate, PHP, Bootstrap, and Facebook, showcasing a tech-savvy approach to branding and marketing solutions.
Leadership Team
BrandingBusiness is led by a team of seasoned professionals with extensive experience in brand development:
- Ryan Rieches, Founding Partner and CEO, brings decades of expertise in brand strategy and has been instrumental in shaping the firm's direction.
- Michael Dula, Founding Partner and Chief Creative Officer, oversees the creative aspects of brand development, ensuring innovative and effective design solutions.
- Alan Brew, Founding Partner, contributes to strategic initiatives and client engagements, leveraging his deep understanding of B2B branding.
- Andrea Fabbri, Managing Director of the New York office, leads operations and client relations in the region.
- Bob Kersten, Managing Director of the San Francisco office, joined the firm in October 2021, bringing over 20 years of high-level branding experience from previous roles at Addison, Prophet, Brand Union, and Landor.
Leadership Changes
In October 2021, BrandingBusiness appointed Bob Kersten as Managing Director of the San Francisco office, reflecting the firm's expansion and commitment to enhancing its market presence both nationally and internationally.
Competitor Profile
Market Insights and Dynamics
The B2B branding industry is characterized by a competitive landscape with several key players offering specialized services. The market is driven by the increasing need for companies to differentiate themselves and build strong brand identities to achieve sustainable growth.
Competitor Analysis
BrandingBusiness faces competition from several notable firms:
- Siegel+Gale: Founded in 1969, this firm operates in the business support services field and has approximately 100-250 employees.
- Prophet: Established in 1992, Prophet focuses on marketing services and employs around 250-500 individuals.
- Landor: With a founding date of 1941, Landor operates in the marketing services sector and has a workforce of approximately 250-500 employees.
These competitors offer a range of branding services and have established themselves as significant players in the industry.
Strategic Collaborations and Partnerships
BrandingBusiness is a member of the Marketing & Advertising Global Network (MAGNET), enabling the firm to scale globally with affiliate partners according to client needs. This partnership provides a truly global experience, a proven collaborative approach, and worldwide regional representation.
Operational Insights
BrandingBusiness differentiates itself through a senior-led model, ensuring that clients work directly with experienced team members who adopt a hands-on, collaborative approach. The firm's evidence-based creative thinking goes beyond rational analysis to create powerful, emotional meanings that influence complex buying decisions. With a singular focus on B2B companies, BrandingBusiness understands the intricacies of B2B environments and cultures, enabling them to drive culturally resonant and sustainable, long-term business growth.
Strategic Opportunities and Future Directions
BrandingBusiness continues to expand its market presence, as evidenced by the appointment of Bob Kersten as Managing Director in San Francisco. The firm's commitment to integrating brand strategy with business strategy positions it well to assist B2B companies in navigating dynamic market changes and achieving their business visions. By leveraging its proprietary Brand Performance Platform™ and maintaining a focus on evidence-based creative thinking, BrandingBusiness is poised to deliver transformational brand experiences that drive sustainable business momentum.
Contact Information
- Website: brandingbusiness.com
- LinkedIn: linkedin.com/company/brandingbusiness
- Twitter: twitter.com/BrandingBiz
- Facebook: facebook.com/BrandingBusiness
- Instagram: instagram.com/brandingbusiness
