Overview
Brandlive is a dynamic Software as a Service (SaaS) company headquartered in Portland, Oregon, USA. Specializing in the live video and streaming event sector, Brandlive has rapidly become one of the fastest-growing companies in both Oregon and across the nation. Their platform is engineered to deliver engaging live video experiences aimed at enhancing sales training, marketing campaigns, and direct-to-consumer sales initiatives.
Company Details
Brandlive's platform is tailored to support leading global brands, providing a foundation of robust security, reliability, and scalability, which are vital for user confidence. The company's mission is to redefine traditional web conferencing by offering experiences similar to those on major streaming services like YouTube and Netflix. As of 2025, Brandlive has successfully streamed over 75,000 hours of content across more than 50,000 events, amassing an audience exceeding 30 million viewers.
Values and Culture
- Trust the Magic: Emphasizing the transformative power of innovative experiences.
- Energy is Contagious: Cultivating a vibrant atmosphere in every interaction.
- Lead the Way: Inspiring clients through innovation and strategic guidance.
- Laugh Loudly: Promoting a joyful and successful work culture.
- You're Live!: Ensuring the broadcast significance of each moment.
Leadership Team
Brandlive's growth and innovation are driven by a proficient leadership team:
- Sam Kolbert-Hyle: President and CEO, leading strategic direction and notable acquisitions, including the purchase of Notified's virtual events business.
- Thomas Iwasaki: Chief Product Officer.
- Jacob Winkler: Chief Marketing Officer.
- Joey Kotkins: Chief Operating Officer.
- Chris Miller: Chief People Officer.
- Tripp Millican: Chief Technology Officer.
- Tony Pullen: Senior Vice President of Sales.
- Scott Hollingsworth: Senior Vice President, Finance.
- Saira Mathew: Executive Creative Director & VP, Brandlive Studios.
Financial Performance and Funding
Brandlive is privately held, reporting a revenue of $23.3 million in 2024. The company has secured approximately $34.31 million through multiple financing rounds, supporting its expansion and innovative endeavors. A key business move was the merger/acquisition with 6Connex on January 1, 2025, which aligns with their strategy to expand market reach and enhance service offerings.
Strategic Positioning
Brandlive distinguishes itself by delivering and producing high-end virtual experiences, setting it apart from traditional virtual conferencing solutions. The company's strategy is to transform events into engaging, entertaining platforms that align with contemporary video consumption trends. This innovative approach solidifies Brandlive's standing as a leader in the virtual events market, continually seeking enhancements in user experience and effectiveness.
Competitor Profiling for Brandlive
Overview of Competitors
Brandlive operates within a competitive ecosystem featuring robust alternatives with unique capabilities designed to meet varied customer needs. Top competitors include ON24, Webex Suite, Cvent Event Management, and Kaltura Video Platform. These companies deliver advanced solutions for webinars, virtual events, and other collaborative engagements, appealing to both large enterprises and smaller businesses.
Competitor Analysis:
1. ON24
- Leading player in webinar-driven marketing, ON24 provides a patented cloud-based platform for demand generation and customer engagement, with headquarters in San Francisco and a global presence.
2. Webex Suite
- Offered by Cisco, this suite delivers a comprehensive, AI-powered collaboration platform integrating calling, messaging, meetings, and events. Known for enhancing teamwork efficiency, Webex is a leader in hybrid work solutions.
3. Cvent Event Management
- Offers all-encompassing event management services, including registration and venue sourcing, with access to over 300,000 hotels globally. Cvent's adaptable software serves event planners of all scales.
4. Kaltura Video Platform
- Provides AI-enhanced video solutions for diverse digital experiences, with open-source flexibility for industries desiring custom video streaming options. Headquartered in New York, Kaltura spans a wide range of video-centric activities.
Market Verdict
Brandlive faces strong competition from companies like ON24 and Webex Suite, which dominate due to their comprehensive and technologically advanced offerings. Cvent attracts event planners through its extensive toolset and venue network, while Kaltura offers bespoke video solutions owing to its open-source flexibility. To maintain and grow its customer base, continual innovation in its niche is imperative for Brandlive.
