BrandSafway Company Profile

Background

Overview

BrandSafway is a leading global provider of access, specialized services, and forming and shoring solutions to the industrial, commercial, and infrastructure markets. Established in 1919 and headquartered in Atlanta, Georgia, the company operates across 30 countries with a workforce of approximately 38,000 employees. BrandSafway offers a comprehensive range of services, including scaffolding, insulation, coatings, and industrial services, supporting maintenance, refurbishment, and new construction projects.

Mission and Vision

BrandSafway's mission is to provide access solutions that enable the construction of a better world. The company is committed to safety, innovation, and delivering exceptional value to its customers. Its vision focuses on leveraging innovation and economies of scale to enhance safety and productivity while remaining responsive to client needs.

Industry Significance

With over a century of experience, BrandSafway has become a significant player in the construction and industrial services sector. The company's extensive global presence and diverse service offerings make it a key contributor to major infrastructure projects worldwide.

Key Strategic Focus

Core Objectives

BrandSafway aims to deliver comprehensive access solutions that enhance safety and productivity for its clients. The company focuses on providing high-quality services for maintenance, refurbishment, and new construction projects, ensuring timely and cost-effective execution.

Areas of Specialization

The company's primary areas of specialization include:

• Access and Scaffolding: Providing safe and efficient access solutions for various construction and maintenance projects.

• Forming and Shoring: Offering concrete forming and shoring systems to support structural elements during construction.

• Specialty Industrial Services: Delivering services such as insulation, coatings, fireproofing, and heat tracing to protect and maintain industrial facilities.

Key Technologies Utilized

BrandSafway employs advanced technologies to enhance service delivery, including:

• BrandNet®: An access optimization tool that integrates design and planning processes to improve project efficiency.

• 3D Integrated Design and Virtual Planning: Utilizing digital modeling to plan and execute projects with precision.

• QuikDeck® Suspended Access System: A proprietary suspended access system designed for safe and efficient work at height.

Primary Markets Targeted

BrandSafway serves a diverse range of markets, including:

• Oil and Gas: Providing services for exploration, production, and refining operations.

• Power Generation: Supporting the construction and maintenance of power plants.

• Civil and Infrastructure: Contributing to the development and maintenance of bridges, highways, and other critical infrastructure.

• Commercial Construction: Assisting in the building of commercial facilities such as offices, retail spaces, and hotels.

Financials and Funding

Funding History

BrandSafway is a privately held company and does not publicly disclose detailed financial information. In September 2019, Brookfield Business Partners acquired a 45% stake in BrandSafway for $1.3 billion, valuing the company at $6.7 billion at that time.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly available.

Notable Investors

Brookfield Business Partners is a significant investor in BrandSafway, holding a 45% stake as of September 2019.

Utilization of Capital

The capital raised has been utilized to support strategic acquisitions, expand service offerings, and enhance operational capabilities to better serve clients across various markets.

Pipeline Development

Key Pipeline Candidates

BrandSafway's strategic focus includes:

• Acquisitions: The company has expanded its capabilities through acquisitions such as:

• AGF Access Group (2020): Specializes in scaffolding and suspended access solutions.

• Brace Industrial Group (2021): Provides scaffolding, insulation, fireproofing, and other industrial services.

Stages of Development

BrandSafway is in the integration phase for these acquisitions, aiming to leverage synergies and expand its service offerings.

Target Conditions

The company targets complex infrastructure projects requiring specialized access and industrial services.

Anticipated Milestones

BrandSafway anticipates achieving operational integration and expanding its market presence through these acquisitions in the near future.

Technological Platform and Innovation

Proprietary Technologies

• QuikDeck® Suspended Access System: A proprietary system designed for safe and efficient work at height.

Significant Scientific Methods

• 3D Integrated Design and Virtual Planning: Utilizing digital modeling to plan and execute projects with precision.

Leadership Team

Executive Profiles

• Gabriel McCabe: President and CEO. Joined BrandSafway in 2015, previously held roles at General Electric.

• Abu Zeya: Executive Vice President and Chief Financial Officer. Joined in 2021, with prior experience at Halliburton.

• Christine Burrell: Senior Vice President and Chief People Officer. Joined in 2019, with a background in human resources at The Home Depot.

• Imran Hayat: Executive Vice President, Corporate Development & Strategy, and Chief Legal Officer. Joined in 2021, with prior experience at CHC Helicopter Corporation.

• Mick Herke: President, International. Joined in 2007, with prior experience at General Electric.

• Conal Molloy: Senior Vice President, Northeast. Joined in 2014, with prior experience in sales and management.

• JP Saini: Senior Vice President, Chief Digital & Information Officer.

• Chris Stefanescu: Senior Vice President, Southeast and Specialty Services. Joined in 2006, with a background in construction management.

• Steve Wilson: President, Canada. Joined in 1992, with experience in refining and petrochemical industries.

Competitor Profile

Market Insights and Dynamics

The access and industrial services market is characterized by a diverse range of providers offering scaffolding, insulation, coatings, and related services. The industry is influenced by factors such as infrastructure development, maintenance needs, and safety regulations.

Competitor Analysis

Key competitors include:

• Safway Group: Merged with Brand Industrial Services in 2017 to form BrandSafway.

• Hünnebeck GmbH: A global manufacturer of formwork, scaffolding, and safety products, acquired by BrandSafway.

• Aluma Systems: Provides high-efficiency concrete forming and shoring solutions, also part of BrandSafway.

Strategic Collaborations and Partnerships

BrandSafway has strengthened its market position through strategic acquisitions, including:

• AGF Access Group (2020): Specializes in scaffolding and suspended access solutions.

• Brace Industrial Group (2021): Provides scaffolding, insulation, fireproofing, and other industrial services.

Operational Insights

BrandSafway's extensive global network and comprehensive service offerings provide a competitive advantage in delivering integrated solutions for complex infrastructure projects.

Strategic Opportunities and Future Directions

The company aims to leverage its technological innovations and strategic acquisitions to expand its market presence and enhance service delivery across various sectors.