BrandShield Company Profile

Background

Founded in 2013, BrandShield is a cybersecurity firm specializing in digital risk protection. The company is dedicated to safeguarding brands and consumers from online threats such as phishing attacks, fraud, impersonation, counterfeits, and other cyber risks. Utilizing an AI/ML-powered platform, BrandShield identifies, tracks, and eliminates online threats for global brands and organizations, including Bristol Myers Squibb, Levi’s, New Balance, Swisscom, and the Pharmaceutical Security Institute. BrandShield is publicly traded on the London Stock Exchange AIM under the ticker symbol BRSD.

Key Strategic Focus

BrandShield's strategic focus centers on providing comprehensive digital risk protection through its AI-driven platform. The company specializes in detecting and mitigating various online threats, including:

Phishing Protection: Identifying and removing phishing campaigns and impersonation attempts to protect customers from fraud.

Counterfeit Protection: Monitoring marketplaces and e-commerce platforms to eliminate counterfeit listings, thereby safeguarding brand integrity and customer trust.

Fake Ads Protection: Blocking advertisements that impersonate brands on search engines and social media platforms.

Social Scam Protection: Detecting and eliminating fake accounts that impersonate executives or promote fraudulent products.

Mobile App Protection: Removing unauthorized mobile applications that misuse brand identities.

These services are designed to protect brands' reputations, revenues, and customer relationships across various digital channels.

Financials and Funding

As of 2024, BrandShield reported an annual revenue of $32.9 million, reflecting significant growth from $21.2 million in 2023. The company has raised a total of $1.5 million in funding, with notable funding rounds in 2014.

Technological Platform and Innovation

BrandShield's proprietary platform leverages artificial intelligence and machine learning to provide real-time monitoring and enforcement against online threats. Key technological features include:

AI-Powered Detection: Utilizing advanced algorithms to identify and assess potential risks based on content, web metrics, and other data points.

Automated Enforcement: Facilitating swift takedown of identified threats through automated processes.

Comprehensive Coverage: Monitoring a wide range of digital channels, including social media, marketplaces, and mobile applications.

These innovations enable BrandShield to offer scalable and effective solutions tailored to various industries and threat landscapes.

Leadership Team

Yoav Keren: Co-Founder and CEO. Under his leadership, BrandShield has expanded its global footprint and diversified its service offerings.

Yuval Zantkeren: Co-Founder. He has played a pivotal role in developing the company's technological infrastructure and strategic direction.

David Fridman: Co-Founder. He has contributed significantly to the company's growth and operational strategies.

Competitor Profile

Market Insights and Dynamics

The brand protection tools market is experiencing significant growth as organizations increasingly adopt digital solutions to safeguard intellectual property, trademarks, and online presence. The top three vendors—MarkMonitor (Clarivate), OpSec Security, and Corsearch—hold a 40% market share, offering AI-powered brand protection, anti-counterfeiting tools, and domain monitoring solutions. The rest of the top five, including Red Points and BrandShield, control 20%, focusing on automated enforcement and real-time fraud detection. Emerging players such as Incopro, Smart Protection, and Pointer Brand Protection account for 25%, excelling in social media monitoring, AI-driven brand reputation management, and online infringement detection. Niche providers like Hubstream, PhishLabs, and Custodian Solutions capture 15%, addressing specialized needs in cybersecurity, intellectual property protection, and marketplace monitoring.

Competitor Analysis

MarqVision: Offers AI-driven brand protection with real-time monitoring across over 1,500 global channels, emphasizing user-friendly interfaces and rapid feature development.

Bolster: Provides AI-based detection tools to scan social media platforms, app stores, the dark web, and websites in real time, offering automated takedowns of fake sites and content.

Corsearch: Specializes in brand protection and trademark solutions, offering services like brand monitoring, anti-piracy solutions, and domain name protection.

Smart Protection: Provides brand protection and online security solutions, helping companies monitor and enforce their intellectual property rights, detect and remove counterfeit products, and prevent online fraud.

These competitors offer various solutions in the brand protection space, each with unique features and market approaches.

Strategic Collaborations and Partnerships

In 2022, BrandShield formed a strategic partnership with The Sandbox, a leading decentralized gaming virtual world, to protect its brand and users from online threats. This collaboration underscores BrandShield's commitment to expanding its services into emerging digital platforms and industries.

Operational Insights

BrandShield's AI-driven platform and comprehensive service offerings position it as a significant player in the digital risk protection market. The company's ability to provide real-time monitoring and automated enforcement across various digital channels offers a competitive advantage. However, the presence of established competitors necessitates continuous innovation and strategic partnerships to maintain and enhance market position.