Brandtrack Inc. Company Research Report

Company Overview

• Name: Brandtrack Inc.

• Mission: Boosting sales and profitability through smart music by providing a cloud-based platform for businesses to manage their in-store music and audio branding.

• Founded: 2014

• Key People: No specific names provided

• Headquarters: Madrid, Community of Madrid

• Number of Employees: 51-200 employees

• Revenue: No information is available

• Known For: Specializing in AI-powered music solutions for enhancing customer experiences in commercial spaces worldwide, Brandtrack provides custom-made playlists and text-to-speech features to optimize operations and maximize profits.

Products

Services Offered

1. Brandtrack Lite Service

• Description: Self-managed music platform with a playback app and user management monitor.

• Key Features:

• +250 pre-curated playlists

• Offline playback

• 100% legal music

• Location monitoring

• Ads manager

2. Brandtrack Enterprise Service

• Description: Personalized music platform tailored to brand values.

• Key Features:

• Everything in Lite

• Bespoke playlists

• Tailored music schedule

• AI music recommendations

• Ads manager pro

• Birds-eye location manager

• Key account manager support

3. Brandtrack Smart Service

• Description: Personalized platform integrating real-time variables like traffic and weather.

• Key Features:

• AI smart music execution

• Live variables integration: weather, foot traffic, consumer rotation

4. Brandtrack Box

• Description: Device for playing music without using the client’s own devices.

• Key Features:

• Easy installation

• Remote access

• Maintains all the features of the Brandtrack service

Recent Developments

• Partnerships:

• Collaboration with Siigo, a leader in software for transforming commercial spaces with intelligent music and personalized ads.

• Partnership with Sears Mexico to enhance in-store experiences using curated music tailored to align with the heritage of the brand.

• Events and Recognition:

• Participation in Retail Disrupt 2024, where co-founder Lucas Cornejo spoke about Brandtrack’s role in increasing sales through music.

• Client Success Stories:

• Supporting brands like Blue Star Group, Crocs, Inc., and Under Armour with tailored music experiences across several countries.

• Technological Advances:

• Introduction of an AI Analyzer that evaluates genres, lyrics, beats per minute, and other music characteristics to create specific playlists demanded by clients, as showcased in collaboration with Under Armour.

Additional Information and Insights

• Market Presence:

• Serving over 10,000 commercial spaces in more than 30 countries, Brandtrack significantly impacts brand perception through its unique audio branding services.

• Business Impact:

• The use of smart music strategies has shown to increase revenue by 22%, time spent in store by 18%, and customer return rates by 63%.

• Legal Compliance:

• Brandtrack emphasizes legal music solutions, saving clients substantial amounts in potential fines through compliance with music royalty regulations.

This report provides a snapshot of Brandtrack's strategic, technological, and market positioning efforts which contribute to their value proposition in the industry of technology-driven in-store music solutions.