Braswell Family Farms Market Research Report
Company Overview
Braswell Family Farms is a distinguished fourth-generation, family-owned agribusiness located at 104 E. Cross St., Nashville, NC 27856. Renowned for its strong commitment to faith, family, feed, and eggs, the company has played a pivotal role in the agricultural industry for over 70 years. One of the largest specialty egg producers and organic feed mills on the East Coast, Braswell Family Farms is the second-largest franchisee of Eggland's Best and Land O' Lakes in the United States. The company focuses on producing high-quality, certified humane eggs and operates expansive conventional and organic feed mills that meet diverse customer requirements. Braswell Family Farms can be contacted at info@braswellfamilyfarms.com and (252) 459-2143.
Leadership Team
- Ronald "Trey" Braswell, III: As President and CEO, Trey is a fourth-generation family member leading the company with a vision to uphold and expand its legacy.
- R. "Scott" Braswell, Jr.: Serving as Ownership & Advisory Steward, Scott provides strategic oversight rooted in his past leadership experience.
- Thomas Palmer: The Chief Financial Officer focusing on financial strategies and operational efficiencies, with over 20 years of experience in the sector.
- Kris Torbert: Chief Operations Officer responsible for guiding operational strategies and ensuring seamless production processes.
- Lindsay Pinnington: Director of People & Culture, focusing on talent acquisition and fostering company values.
- John C. Watson, III: Director of Sales & Marketing, crafting robust market strategies for increased agricultural sector presence.
- Lisa Lewis: Director of Administration & Family, pivotal for maintaining company culture over her three-decade tenure.
- Willie Jervis: Logistics & Egg Supply Chain Manager, overseeing efficient product delivery.
Company Culture
The company thrives on an organizational culture that nourishes both body and soul, likening its environment to a supportive, close-knit family. Braswell Family Farms is committed to fostering career growth and personal development, perpetuating its foundational values.
Products and Services
- Eggs: High-quality, certified humane egg products are available for both retail and food service markets.
- Feeds: Custom-formulated animal feed ensuring optimal nutrition for poultry.
- Recipes: A collection of egg-based recipes available on the company platform showcasing product versatility and quality.
Financial Position
With estimated annual revenues of $17 million and approximately 55 employees, Braswell Family Farms stands as a significant player within its niche, maintaining a competitive mid-sized market position in the food and dairy sectors.
Competitor Analysis
Braswell Family Farms faces competition from diverse companies in the food and beverage sector:
- Annie's Inc.: A General Mills subsidiary known for organic and natural food products, specializing in items like macaroni and cheese and snacks, headquartered in Berkeley, California.
- Blue Diamond Growers: The world's largest almond processor, generating approximately $1.59 billion in revenue, based in Sacramento, California.
- Servatii: A Cincinnati, Ohio-based bakery offering an assorted range of baked goods and operating for over 60 years.
- Cedar Crest Dairy: A Hudsonville, Michigan-based distributor of dairy products with $22 million in revenue.
- Moreno Bakery: A privately owned bakery in Brandon, Florida, offering a local assortment of handmade baked goods.
Organizational Insights
Braswell Family Farms distinguishes itself with a focus on egg production and animal food manufacturing, in contrast to its competitors' emphasis on snacks and other goods. The company's strategy includes monitoring competitor activities, adjusting pricing strategies according to market trends, and community engagement to enhance its agricultural sector prominence.
