Company Research Report: Bridg
Company Overview
Name: Bridg
Mission of the Company: Bridg aims to help brick-and-mortar retailers use expanded, enriched, and actionable first-party (1P) data to enhance customer engagement and drive new revenue opportunities. With their data and audience platform, Bridg unlocks collaboration between regional retailers and advertisers through Rippl, their data and media network.
When was the Company Founded and By Whom: No information is available.
Key People in the Company:
- Amit Gupta - Chief Executive Officer, Cardlytics
- Neil Murphy - Chief Revenue Officer
- Heng Zhang - Head of Product
- Jared Luskin - Head of Platform and Media Partnerships
- Cesar Sanchez - Chief Customer Officer
- Amanda Berry - VP of Finance
- Greg Muchnik - Head of Engineering
Where is the Company Headquartered: 1849 Sawtelle Blvd, Suite 700, Los Angeles, CA 90025, United States
Number of Employees: No information is available.
Revenue of the Company: No information is available.
What is the Company Known For: Bridg is known for its cookieless identity resolution technology that helps brick-and-mortar businesses enhance their understanding and engagement of all customers, including those who do not participate in loyalty programs.
Products
Main Product: Rippl
High-Level Description: Rippl by Bridg is a data and media network designed to unlock collaborative and profitable retail media partnerships for regional retailers and advertisers. It integrates the datasets from various regional retailers to provide advertisers with extensive first-party data and actionable customer insights.
Key Features:
1. Offline Identity Resolution: Identifies and links in-store transactions to individual customers, loyalty and non-loyalty.
2. Customer Profiles: Creates privacy-safe profiles with SKU-level purchase data enriched with demographic, socioeconomic, and lifestyle attributes.
3. Data Integrations: Seamlessly integrates with Customer Data Platforms (CDPs), advertising platforms, onboarding providers, data management platforms, and campaign management systems.
4. Closed Loop Measurement: Uses POS data paired with impression data to measure the campaign impact on sales.
5. Audience Activation: Supports creating custom and pre-built audience segments for retail media campaigns.
Recent Developments
New Products Launched
1. Rippl Data and Media Network: Launched on August 17, 2023, Bridg introduced Rippl, a revolutionary data and media network facilitating collaboration between regional grocers, convenience stores, and advertisers.
Recent Company Announcements
1. Giant Eagle’s Leap Media Group Joins Rippl: Announced on June 4, 2024, Giant Eagle's in-house retail media network partnered with Rippl to enhance their media and data capabilities.
2. Cardlytics Appoints Amit Gupta as Chief Operating Officer: On January 23, 2023, Cardlytics appointed Amit Gupta as its COO. Bridg is a division of Cardlytics.
3. Cardlytics Appoints Karim Temsamani as Chief Executive Officer: Effective September 1, 2022, Karim Temsamani was named CEO of Cardlytics.
Case Studies and Impact Metrics
1. Retail Expansion: Bridg's implementation led to:
- A 15x increase in targetable individuals.
- A 22x increase in matched transactions.
- A 17% increase in Retail Media Network revenue for a fast-growing client.
2. Restaurant Enhancements: Significant results in QSR (Quick Service Restaurant) sectors such as:
- 34% increase in customer conversion rates.
- 5% increase in average customer frequency.
- 22% increase in average check value.
Partnerships and Collaborations
1. National Retail Solutions (NRS): Collaboration to support independent retailers by leveraging Rippl's data and media capabilities.
2. Schnucks Markets: Partnered for enhanced retail media insights and shopper data transparency.
3. Universal Media Inc.: Integration of Rippl to improve advertising spend ROI through advanced SKU-level data insights.
No new features added to existing products were mentioned.
Note: Bridg specializes in providing privacy-safe customer profiles by integrating POS data with SKU-level purchase history and offering personalized marketing strategies for retail and QSR sectors. They focus on increasing the addressable audience for campaigns and improving customer engagement metrics by leveraging extensive first-party data.
