BridgerPay Company Profile

Background

BridgerPay, founded in 2019 and headquartered in Limassol, Cyprus, is a pioneering fintech company specializing in payment operations. The company's mission is to solve all payment processing challenges for businesses, enabling them to scale their payments, insights, and revenue through a unified, agnostic software platform. BridgerPay's vision is to democratize payment data, providing merchants with uncompromised control over their payment processes.

Key Strategic Focus

BridgerPay focuses on automating and optimizing payment flows for businesses across various industries, including e-commerce, travel, and SaaS. The company's core objectives include:

• Unified Payment Integration: Offering a single API that connects businesses to over 1,000 global payment providers, simplifying the integration process and reducing time-to-market.

• Payment Flow Automation: Providing a drag-and-drop Payment Flow Builder that allows companies to design and control transaction routing in real-time without coding.

• Declined Transaction Recovery: Implementing Bridger Retry™, an intelligent retry engine that automatically routes failed transactions through alternative payment providers, helping businesses recover up to 30% of previously declined transactions.

Financials and Funding

In May 2022, BridgerPay secured a $6 million seed funding round led by the South Israel Bridge Fund (SIBF). The capital was utilized to develop the world's first self-onboarding payment operations platform, recruit top-tier talent, and scale the company's go-to-market strategy.

Technological Platform and Innovation

BridgerPay's platform stands out due to its innovative features:

• Self-Onboarding Payment Operations Platform: Enables businesses to autonomously connect their websites to a PCI DSS Level 1 end-to-end payment operations platform with over 500 ready-made connections.

• Bridger Retry™: An AI-based retry engine that intelligently routes failed transactions through alternative payment providers, increasing approval ratios by over 15% and reducing processing costs.

• Drag-and-Drop Payment Flow Builder: Allows businesses to visually design and control transaction routing in real-time without the need for coding, ensuring flexibility and customization.

Leadership Team

• Ran Cohen: Co-Founder & CEO. With over 20 years of experience in B2B, Ran's previous struggles with payment processing in his e-learning company led to the inception of BridgerPay.

• Yaron Hershcovich: Co-Founder & CTO. An entrepreneur and systems architect with a background in payments, Yaron co-founded BridgerPay to address the complexities of payment processing.

• Nati Harpaz: Executive Director. Former CEO of the Australian e-commerce group Catch.com, Nati brings extensive experience in scaling businesses and strategic leadership.

Competitor Profile

Market Insights and Dynamics

The global digital payments market has been experiencing rapid growth, with transaction values surpassing $9 trillion in 2023. This expansion underscores the increasing demand for efficient and secure payment processing solutions.

Competitor Analysis

BridgerPay operates in a competitive landscape with several notable players:

• Tazapay: Offers global payment solutions supporting cards, local payment options, and bank transfers in over 173 countries, ensuring seamless collections and efficient payouts worldwide.

• BR-DGE: Provides innovative payment orchestration solutions, empowering merchants, payment providers, and platforms to drive value and interoperability across the payments ecosystem.

• Paytiko: A fully certified and advanced payment orchestration platform suitable for various online businesses, focusing on simplifying payment processes.

Strategic Collaborations and Partnerships

BridgerPay has established significant collaborations to enhance its market position:

• Etihad Airways: Partnered to streamline payment processes across nearly 30 payment options, improving operational efficiency.

• Zalora: Integrated with multiple payment service providers in Southeast Asia, optimizing payment methods across the region.

• Paybis: Assisted in improving payment performance and expanding into new markets, particularly in LATAM and Asia.

Operational Insights

BridgerPay's strategic considerations include:

• Market Position: By offering a unified, agnostic payment operations platform, BridgerPay differentiates itself from competitors that may focus on specific payment methods or regions.

• Competitive Advantages: The company's self-onboarding platform, extensive network of payment provider integrations, and AI-driven retry engine provide distinct advantages in the payment processing industry.

Strategic Opportunities and Future Directions

BridgerPay aims to:

• Expand Global Footprint: Plans to open offices in the US, UAE, and Australia to better serve clients with a local presence.

• Innovate with AI: Develop AI-powered tools to provide personalized insights based on transaction data, further enhancing the platform's capabilities.

• Enhance Product Offerings: Introduce new features such as Tap-to-Pay, partial approval, and automation to meet evolving market demands.

Contact Information

• Website: www.bridgerpay.com

• Email: hello@bridgerpay.com

• Headquarters: Limassol, Cyprus

BridgerPay continues to innovate and expand, positioning itself as a leader in the payment operations industry by addressing critical pain points and offering scalable, user-friendly solutions.