Market Research Report: Briogeo
Company Overview
Name, Mission of the Company
- Company Name: Briogeo
- Mission: Briogeo aims to provide clean, effective haircare solutions that cater to a diverse array of hair types and textures. The company focuses on the inclusion of natural ingredients, sustainability, and innovation.
Founding Information
- Founded By: No information is available
- Founded In: No information is available
Key People
- Founder and CEO: Nancy Twine
Headquarters
- Location: No information is available
Number of Employees
- Employees: No information is available
Revenue
- Annual Revenue: No information is available
Recognition
- Known For: Briogeo is renowned for its clean and natural haircare products that avoid harsh chemicals and synthetic ingredients.
Products
Core Collections
Don't Despair, Repair!™
- Deep Conditioning Mask
- Description: An award-winning hair mask designed to reverse damage and strengthen hair.
- Key Features: Proven to strengthen hair up to 2x after three uses.
Scalp Revival™
- Micro-Exfoliating Shampoo
- Description: A shampoo formulated to exfoliate and detoxify the scalp.
- Key Features: Clinically shown to reduce up to 82% of dry scalp flaking.
- Pre-Wash Oil
- Description: An oil for pre-treatment to nourish the scalp.
- Key Features: No specific features listed.
Destined for Density™
- MegaStrength+ Peptide Density Serum
- Description: A serum designed to increase hair density.
- Key Features: Clinically shown to increase hair density up to 3x and provide up to 31% more follicle activity.
- Density Shampoo
- Description: A shampoo designed to promote hair density.
- Key Features: No specific features listed.
Other Notable Products
- Farewell Frizz™
- Description: Products to manage and reduce frizz.
- Key Features: No specific features listed.
- Briogeo Superfoods™
- Description: Haircare routines infused with superfoods.
- Key Features: No specific features listed.
- Be Gentle, Be Kind™
- Description: Products focused on gentle care for sensitive hair and scalp.
- Key Features: No specific features listed.
- Color Me Brilliant™
- Description: Products tailored for color-treated hair.
- Key Features: No specific features listed.
Recent Developments
New Products
- Don't Despair, Repair!™
- New Product: Rice Protein + Algae Rich Rice Water Shampoo Concentrate
- Description: A new shampoo designed to strengthen and repair hair.
New Features
- Scalp Revival™
- New Feature: Charcoal + Tea Tree Cooling Hydration Scalp Mask clinically shown to increase scalp hydration by up to 144%.
Partnerships
- Partnership with Soul Fire Farm
- Description: Briogeo partnered with Soul Fire Farm, an Afro-Indigenous community farm, to support climate justice initiatives and fight racism in the food system.
Sustainability Initiatives
- Packaging Improvements
- Most packaging made with recycled materials.
- Forest Stewardship Council (FSC) certification for 99% of secondary packaging and boxes.
- Removal of plastic trays from haircare kits to enhance recyclability.
- Use of a minimum of 30% post-consumer resin in HDPE bottles, aiming to increase this percentage over time.
Awards and Recognitions
- Awards:
- Don't Despair, Repair!™ Deep Conditioning Mask
- 6 Allure Reader's Choice Awards
- 8 Beauty Editor Awards
- Scalp Revival™ Micro-Exfoliating Shampoo
- 1 Allure Best of Beauty Award
- 6 Beauty Editor Awards
Consumer Perception Studies
- Destined for Density™ MegaStrength+ Peptide Density Serum
- Perception Data:
- 95% noticed less hair fallout and shedding
- 94% noticed increased thickness in areas of concern
- 97% felt the product is weightless and absorbs quickly into the scalp
Conclusion
The report above meticulously details Briogeo's present status, emphasizing key product offerings, recent strides, and sustainability commitments. This data-driven approach showcases Briogeo's dedication to clean, effective haircare solutions and its broader impact on inclusivity and sustainability.
