Company Research Report: Broadsign International, Inc.

Company Overview

Name and Mission

Broadsign International, Inc. (Broadsign) believes in a world where bold creativity inspires bright ideas. The company aims to make buying, selling, and delivering out-of-home (OOH) media easier than ever. Its mission is to empower customers to inform, entertain, and delight worldwide audiences through connected screens.

Founding and Key People

Broadsign was founded in 2003 as a small Montreal-based company focused on digital signage. The company is led by key individuals including:

Burr Smith: Chairman, President, and CEO

Dana Tunks: Chief Financial Officer

Joe Cotugno: Sr. Vice President, International Operations

Maarten Dollevoet: Chief Revenue Officer

Bryan Mongeau: Chief Technology Officer

Headquarters and Employee Base

Broadsign is headquartered in Montreal, Quebec, Canada, with additional offices in locations such as Toronto, Berlin, Sydney, and Shanghai. The company employs 300 people globally.

Revenue

No information is available regarding the company's revenue.

Recognition

Broadsign has been recognized as one of Canada’s Top Small & Medium Employers for four consecutive years as of 2023.

Core Competency

Broadsign is known for its digital signage software and out-of-home advertising solutions that connect media owners, agencies, and brands with audiences on a real-time basis.

Products

Broadsign Platform

Broadsign provides a comprehensive platform designed to manage out-of-home business operations with ease. Its suite of features includes:

Campaign Planning

Audience Campaigns & Ad Serving

Content & Network Management

Static Campaigns

Programmatic Supply-Side Platform

Local Signage Messaging

Key Product Features

Broadsign Ads: A Demand-Side Platform (DSP) for programmatic DOOH campaigns.

Broadsign Control: For scheduling and content management.

Broadsign Direct: For guaranteed campaigns.

Broadsign Reach: For extending programmatic campaigns.

Broadsign Publish: Local signage messaging solutions.

Recent Developments

Strategic Partnerships and Acquisitions

Screenverse Partnership: Broadsign has partnered with Screenverse to maximize programmatic DOOH opportunities.

Acquisitions: Cumulative acquisitions of Ayuda Media Systems and Canadian DSP Campsite to enhance OOH advertising solutions.

Technological Advancements

Broadsign launched the Broadsign Reach, a programmatic DOOH SSP, rapidly integrating with multiple DSP partners.

Community and Industry Engagement

Broadsign has been active in the industry by organizing online summits and participating in major events such as the World Out of Home Organization Forum.

Sustainability Initiatives

Broadsign is investing in sustainable practices, focusing on reducing its carbon footprint through digital products designed with sustainability in mind.

Notable Campaigns

Several successful client campaigns harnessing Broadsign’s platform have achieved impressive results, including:

A +500% lift in intent for Holt Renfrew's campaign.

A 144% increase in purchase consideration for Sea-Doo.

Conclusion

Broadsign stands as a leader in the digital out-of-home advertising industry by constantly driving innovation, leveraging strategic partnerships, and focusing on sustainability. This solidifies its position in a competitive market, empowering brands worldwide to connect with audiences through innovative and meaningful advertising solutions.