Broadstreet Ads - Comprehensive Analysis Report
Summary
Broadstreet Ads, founded in 2012, provides ad management solutions tailored for publishers looking to enhance their direct advertising relationships. The company focuses on assisting local and B2B publishers in effectively engaging their advertisers. Broadstreet's mission is to empower publishers to capture marketing budgets by offering a distinct alternative to larger platforms like Google and Facebook.
1. Strategic Focus & Objectives
Core Objectives
Broadstreet Ads aims to equip publishers with the tools they need to impress, perform, and renew their advertising clients. A core objective is to differentiate itself from standard ad management solutions like Google Ad Manager and various WordPress plugins.
Specialization Areas
Broadstreet Ads specializes in serving publishers who work directly with advertisers, including local news organizations, city and regional magazines, and industry journals. The firm excels in providing solutions that foster stronger advertiser relationships and improved ad performance.
Target Markets
The company primarily targets local news organizations, city and regional magazines, and industry journals. Broadstreet Ads positions itself as a solution that helps these publishers effectively compete for local advertising dollars against larger, more generalized platforms.
2. Financial Overview
Funding History
Broadstreet Ads is an unfunded company.
Estimated annual revenue for Broadstreet Ads is $580,000, with a revenue per employee of $72,500.
3. Product Pipeline
Key Products/Services
Broadstreet Ads offers an ad server tailored for publishers needing ad management solutions. This includes features that support direct sales and native content sales. The company also provides rapid spec ad creation to help users win and renew customers, along with a programmatic revenue solution named SideStreet.
4. Technology & Innovation
Technology Stack
Broadstreet Ads integrates with platforms that include WordPress, Drupal, Joomla, and Expression Engine. The company has developed Editable Ads that pull content from client Facebook pages into banner ads, demonstrating a focus on adaptable and engaging ad formats. The platform also offers non-intrusive and effective ad units. Broadstreet Ads partnered with Geo Targetly to implement a custom JavaScript integration that allowed ads to display automatically based on the visitor's geographic location.
5. Leadership & Management
Executive Team
- Kenny Katzgrau: Founder and CEO of Broadstreet Ads. Kenny previously worked at Yahoo on an ad tech platform. He identified the need for better advertising solutions for local publishers.
- John Crepezzi: Co-founded Broadstreet Ads and serves as an engineer.
6. Competitive Analysis
Major Competitors
Broadstreet Ads faces competition from 136 active competitors, with top competitors including Kevel, Operative, and Clicktripz. Among these, 11 are funded, and 17 have exited.
7. Market Analysis
Market Overview
Broadstreet Ads operates in the ad management and ad server market, catering specifically to publishers. Their solutions are designed to help publishers effectively manage direct ad sales and compete with larger platforms for local advertising revenue.
8. Strategic Partnerships
Broadstreet Ads has established partnerships with many organizations:
Locable: Provides a community-centric CMS and programs for local magazines and newspapers.
MetroPublisher: Offers a CMS solution for magazine publishers.
Ad Sales Genius: Provides a CRM system designed for ad sales teams, integrated with Broadstreet.
Vipology: A digital CMS provider that builds products and services for radio broadcasters.
LION Publishers: A trade organization for locally focused independent online news organizations.
CRMA: A trade organization offering professional development for member magazines.
Parenting Media Association (PMA): A trade association of regional parenting media companies.
Community Impact: Broadstreet Ads replaced Google Ad Manager as Community Impact's primary digital advertising platform.
Geo Targetly: Broadstreet Ads partnered with Geo Targetly to implement a custom JavaScript integration that allowed ads to display automatically based on the visitor's geographic location.
Web Publisher Pro: Provides WordPress development, hosting, support, and monetization products for digital publishers.
9. Operational Insights
Broadstreet Ads focuses on direct sales and native content sales. They provide an ad manager that aims to drive business ahead of the competition. The company's approach includes rapid spec ad creation to help users win and renew customers. They also offer a programmatic revenue solution called SideStreet to monetize unsold inventory.
10. Future Outlook
Strategic Roadmap
Broadstreet Ads aims to continue providing innovative advertising solutions for publishers, with a focus on direct sales and native advertising. The introduction of solutions such as SideStreet, which allows for the monetization of unsold inventory, indicates a strategic direction towards maximizing revenue opportunities for publishers.
