Broadway Across America: Company and Competitor Profile
Overview
Broadway Across America (BAA) is a premier organization specializing in presenting touring Broadway shows throughout North America. Established in 1982, BAA operates under the John Gore Organization and has a significant presence in the theatrical production realm. The company is headquartered at 1619 Broadway, 8th Floor, New York, NY 10019.
Operations
BAA is the leader in live touring theatre with a vast presence in 48 regional markets across the United States and Canada. The organization secures local marketing rights, arranges performance venues, manages event production, and oversees ticket sales through subscriptions, group sales, and single ticket channels. Its robust operations are supported by a database encompassing over 4 million ticket buyers, including 400,000+ subscribers.
BAA’s operations are facilitated through various regional offices, each tailoring marketing and coordination efforts to the unique demographics of their locations. This decentralized approach contributes to the company’s capacity to manage touring logistics effectively across numerous cities.
Recent Developments and Leadership
As of August 8, 2023, significant changes in BAA's leadership structure include Rich Jaffe assuming the role of sole CEO following the departure of former co-CEO Jeff Daniel. Under Jaffe's guidance, BAA is focused on enhancing its industrial position through refined operational strategies and local market engagement. The company's leadership team features:
- Rich Jaffe, CEO
- Susie Krajsa, President, overseeing regional teams
- Rob Cheatham, SVP of Operations and Labor
- Jill Keyishian, SVP of Programming
- Joanna Minerley, SVP of Sales and Analytics
- Kurt Rodeghiero, SVP of Strategy
Strategic Focus
BAA emphasizes creating extraordinary theatrical experiences and expanding their reach within the live entertainment sector. By leveraging BAA’s extensive market network and strategic partnerships, the organization continues to deliver high-quality productions and foster growth. This strategy aligns with the broader goals of the John Gore Organization, facilitating sustained success and relevance in the competitive theater landscape. Part of the operational strategy includes adapting to new market trends, such as incorporating digital elements into live performances to enrich the audience experience.
Industry Position and Competitiveness
In the competitive landscape of live entertainment, Broadway Across America has maintained a strong market presence through its reputation and extensive networking. It capitalizes on growing demand for live performances and acts as a leader in revitalizing the theatrical experience. Recent performances demonstrate the company's resilience, with an increased number of touring productions post-pandemic, prioritizing safety measures and using innovative marketing tactics to rejuvenate audience interest.
Innovations and Future Prospects
Broadway Across America is poised to sustain growth through a focus on innovative programming and enhanced audience engagement. Future initiatives may include diversifying the productions offered and integrating technology to enrich the overall experience for theatergoers.
Contact Information
- Website: [broadwayacrossamerica.com](https://www.broadwayacrossamerica.com/)
- Phone: 1 (917) 421-5400
Broadway Across America remains a trusted name in the theater community, committed to providing premier Broadway experiences to local audiences across North America.
