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broken-chains-international,-inc.

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lightning_bolt Market Research

Broken Chains International, Inc. - Comprehensive Analysis Report



Summary


Broken Chains International, Inc. (BCI) is a Christian counseling, coaching, and speaking organization established in 1986. The organization's mission is to help people worldwide "Live Free, Love Well & Lead Authentically." BCI provides Christian counseling and life coaching to individuals, couples, and families, including first responders and ministry leaders. BCI offers Christian counseling and life coaching, alongside speaking services for marriage, men’s, and women’s conferences, as well as professional training, both nationally and internationally.

1. Strategic Focus & Objectives


Core Objectives


  • BCI's main business objective is to provide Christian counseling and life coaching to children, individuals, couples, and families.

  • BCI utilizes counseling techniques alongside biblical principles to help clients deal with life's challenges.

  • BCI focuses on serving the whole family, offering various models to meet their clients’ needs, including individual counseling, intensive counseling for individuals and couples, premarital counseling, and counseling for children and teens.


Specialization Areas


  • BCI specializes in providing Christian-based counseling and life coaching services.

  • A unique value proposition is BCI's integration of faith-based principles with proven counseling methods.


Target Markets


  • BCI's primary market segments include individuals, couples, and families seeking Christian counseling and life coaching.

  • BCI also reaches out to first responders and ministry leaders.

  • BCI utilizes a market positioning strategy centered on faith-based principles.


2. Financial Overview


Funding History


  • Broken Chains International Inc. is a Non-Profit 501(c)3 organization, so all donations are tax deductible.

  • In 2022, BCI's revenue was $942k, with expenses totaling $1.02M.

  • In 2022, Their total assets amounted to $317k, with no liabilities.

  • BCI relies on donations and partnerships to deliver its services.

  • The organization participates in employee giving programs where corporations match employee donations.


3. Product Pipeline


This section is not applicable as the company is a counseling center and not developing any products or therapeutics.

4. Technology & Innovation


Technology Stack


  • BCI utilizes the SYMBIS assessment for premarital counseling, providing a comprehensive snapshot of the engaged couple's relationship, which helps trained counselors discuss relational matters with the couple in follow-up sessions.

  • BCI also uses Cognitive Behavioral Therapy.


5. Leadership & Management


Executive Team


  • Kevin Daly: Founder and CEO

  • Debi Daly: Co-Founder

  • Aldreques King: Christian Counselor & Coach

  • Dan Ratcliffe: Christian Life Coach & Counselor

  • Lynne Westbrook: Christian Counselor & Coach

  • Dominique Oscar: Christian Counselor

  • Elliott Washington: Christian Counselor & Coach

  • Emily Zobanov: Christian Counselor & Coach

  • Heather Canup: Christian Life Coach & Counselor

  • Kim Blackadar: Christian Counselor & Coach

  • Emma: Client Care Coordinator

  • Brianna: Client Care Team Lead

  • Kaleigh: Client Care & Counseling Intern

  • Murphy: Resident Therapy Dog

  • Domingo Arambula: Director

  • Sherrie Ribaudo: Secretary of the Board of Directors and National Training Conference Director

  • Lisa: Board Member and National Trainer

  • Karin: Co-Pastor

  • Jay: Executive pastor

BCI has expanded its team to include a variety of counseling options for clients. The team includes licensed and board-certified Christian counselors.

Recent Leadership Changes


There is no information about recent significant changes or appointments within the company's leadership.

6. Competitive Analysis


Major Competitors


  • Due to the nature of Broken Chains International as a counseling organization, its competitors include other counseling services and mental health support providers. These competitors may range from individual therapists and counselors to larger counseling centers and mental health organizations.


7. Market Analysis


Market Overview


  • BCI operates within the mental health and counseling services market, which addresses a wide range of emotional, relational, and spiritual needs.

  • The demand for these services is driven by factors such as stress, relationship challenges, mental health disorders, and the desire for personal and spiritual growth.


8. Strategic Partnerships


  • BCI develops church partnerships.

  • BCI also partners with organizations like GoFundMe and Double the Donation.


9. Operational Insights


  • BCI differentiates itself through its Christian approach to counseling, integrating biblical principles with proven counseling techniques.

  • This faith-based approach may appeal to individuals seeking counseling from a Christian perspective.

  • BCI also offers intensive counseling programs for individuals and couples needing a fresh start or struggling in their relationships.


10. Future Outlook


Strategic Roadmap


  • BCI aims to grow and expand its reach to offer hope and help to more potential clients.

  • The organization seeks to increase awareness and funding to support its mission.

  • BCI offers ways to donate through their website.

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