Brompton Bicycle Company Research Report

Company Overview

Name: Brompton Bicycle Retail Limited

Mission: Creating urban freedom for happier lives.

Founded: 1975, by Andrew Ritchie

Key People:

• Founder: Andrew Ritchie

• CEO: Will Butler-Adams

Headquarters: Unit 1, Ockham Drive, Greenford, London, UB6 0FD, United Kingdom

Number of Employees: Over 800 employees globally

Revenue: No information available

Known For: Brompton is known for its innovative folding bicycles, particularly designed to improve urban commuting. The bicycles are compact, lightweight, and portable, making them ideal for city transportation.

Products

A Line

• Description: The essential Brompton for beginners.

• Key Features:

• One specification, one-size-fits-all

• 3 gears

• Priced at approximately £950

C Line

• Description: Compact, classic choice customized for city life.

• Key Features:

• Available in electric version

• Pricing starts from £1,295

• Compatible with Brompton luggage

P Line

• Description: Lightweight performance-focused model.

• Key Features:

• Available in electric version

• Includes titanium and steel components

• Prices begin at £2,270

T Line

• Description: The lightest Brompton ever made with a titanium frame.

• Key Features:

• Ultra lightweight at 7.45 kg

• Includes carbon components

• Priced from £4,250

Electric C Line

• Description: The most compact folding electric bike designed for longer rides.

• Key Features:

• 250W hub motor

• 3 levels of pedal assist

• Priced from £2,900

Recent Developments

New Product Launches

1. Electric P Line

• Description: Latest in the electric range focusing on lightweight and portability.

• Key Features: 4-speed gearing system, weighs from 15.6 kg, available from £3,695

2. Brompton T Line

• Description: Introduced as the lightest Brompton ever, emphasizing portability and performance.

Partnerships and Collaborations

1. Mappin & Webb Collaboration

• Project: Gold-Plated Brompton Bikes for Team GB

• Details: Hand-engraved, 23.9ct gold bike in support of Team GB athletes for the Paris 2024 Olympic Games.

2. Partnership with Deutsche Bahn

• Project: Folding Bike Subscription

• Details: A joint initiative promoting multi-modal transport, enabling commuters to rent high-quality folding bikes across Germany.

Sustainability and B Corp Certification

• Brompton achieved B Corp Certification in July 2023, marking its commitment to high standards of social and environmental performance. Initiatives include reducing factory waste, supporting the 'Wheels for Heroes' charitable partnerships, and cutting global operational energy use by sourcing 96% from renewable contracts.

Awards

• Eurobike Award 2024: Won in the Concepts, Mobility Solutions and Infrastructure category for the Deutsche Bahn folding bike subscription project.

Conclusion

Brompton Bicycle Retail Limited continues its legacy of innovation, focusing on sustainability, urban mobility, and maintaining ties with community values. The recent developments in product offerings and strategic partnerships highlight its commitment to catering to the evolving needs of urban commuters globally.