Brook + Whittle Company Profile

Background

Overview

Brook + Whittle, established in 1995, is a leading North American manufacturer specializing in pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels. Headquartered in Guilford, Connecticut, the company operates multiple facilities across the United States, ensuring comprehensive service coverage for its diverse clientele.

Mission and Vision

The company's mission is to drive brands toward 100% sustainable packaging solutions, emphasizing environmental stewardship and innovation. Brook + Whittle envisions a future where its products not only enhance brand visibility but also contribute positively to the planet's well-being.

Primary Area of Focus

Brook + Whittle focuses on providing sustainable and innovative labeling and packaging solutions, catering to various industries, including premium beverages, personal care, food, nutraceuticals, wine, spirits, and craft beverages.

Industry Significance

As a prominent player in the packaging industry, Brook + Whittle is recognized for its commitment to sustainability and technological advancement, setting industry standards for eco-friendly packaging solutions.

Key Strategic Focus

Core Objectives

• Sustainability Leadership: Pursue 100% sustainable product offerings for all customers.

• Innovation: Integrate advanced technologies to enhance product quality and operational efficiency.

• Customer-Centric Approach: Provide tailored solutions that meet diverse client needs across various industries.

Specific Areas of Specialization

• Complex Decoration: Offer intricate design capabilities to create distinctive brand identities.

• Digitalization: Implement digital printing technologies for flexibility and rapid turnaround times.

• Sustainable Packaging: Develop eco-friendly packaging solutions to reduce environmental impact.

Key Technologies Utilized

• Flexographic Printing: Utilized for high-quality, efficient label production.

• Rotogravure Printing: Employed for detailed and consistent high-volume printing.

• Digital Printing: Adopted for short-run and customizable label production.

Primary Markets Targeted

• Premium Beverage: Supplying labels for high-end alcoholic and non-alcoholic drinks.

• Personal Care and Beauty: Providing packaging solutions for cosmetics and personal care products.

• Food and Nutraceuticals: Delivering labels for food items and dietary supplements.

• Wine and Spirits: Offering specialized labeling for alcoholic beverages.

• Craft Beverage: Catering to the growing craft beverage market with unique packaging solutions.

Financials and Funding

Funding History

In August 2025, Brook + Whittle secured $130 million in new capital through a refinancing transaction. This funding included a new revolving credit facility and extended debt maturity, providing the company with additional liquidity to accelerate investments in growth and sustainability initiatives.

Utilization of Capital

The capital is intended to support the company's near- and long-term growth strategies, deepen investments in sustainability, and enhance its capabilities and product offerings.

Pipeline Development

Key Pipeline Candidates

Brook + Whittle's strategic growth is driven by a series of acquisitions aimed at expanding its product offerings and market presence:

• Diamond Flexible Packaging: Acquired in May 2022, this acquisition enhanced the company's wide web printing capabilities and added custom flexible packaging solutions to its portfolio.

• Paradigm Label: Acquired in January 2022, this acquisition strengthened the company's West Coast presence and digital capabilities, enabling faster lead times and expanded service offerings.

• PouchIt: Acquired in February 2024, this acquisition expanded the company's footprint in the Southeastern U.S. and bolstered its flexible packaging capabilities, particularly in short-run stand-up pouches and roll stock film.

Anticipated Milestones

The company anticipates leveraging these acquisitions to achieve:

• Enhanced Market Reach: Broader geographic presence and access to new customer segments.

• Operational Synergies: Improved efficiency and cost-effectiveness through integrated operations.

• Product Diversification: Expanded product offerings to meet a wider range of customer needs.

Technological Platform and Innovation

Proprietary Technologies

• GreenLabel® BlockOut™: A patented solution recognized for its sustainability and recyclability, contributing to the company's commitment to eco-friendly packaging.

Significant Scientific Methods

• Sustainable Printing Practices: Implementation of environmentally responsible printing processes to minimize waste and energy consumption.

• Digital Printing Technologies: Adoption of digital printing methods for short-run and customizable label production, enhancing flexibility and reducing lead times.

Leadership Team

Executive Profiles

• Mark Pollard: Chief Executive Officer. With extensive experience in the packaging industry, Pollard has been instrumental in driving Brook + Whittle's growth and sustainability initiatives.

• Tyler Matusevich: Director of Sustainability. Matusevich leads the company's sustainability efforts, ensuring that environmental stewardship is integrated into all aspects of operations.

• Jeremy Letterman: Senior Vice President of Operations. Letterman oversees the company's manufacturing operations, focusing on efficiency and quality control.

Leadership Changes

In January 2026, Carl Will was announced as the new CEO, succeeding Mark Pollard. This leadership transition is part of the company's strategic plan to continue its growth trajectory and commitment to sustainability.

Competitor Profile

Market Insights and Dynamics

The packaging industry is experiencing significant growth, driven by increasing demand for sustainable and innovative packaging solutions. Companies are focusing on technological advancements and eco-friendly practices to meet consumer expectations and regulatory requirements.

Competitor Analysis

Key competitors in the sustainable packaging sector include:

• Multi-Color Corporation: A global leader in label solutions, offering a wide range of packaging products with a focus on sustainability.

• Avery Dennison Corporation: A multinational company specializing in labeling and packaging materials, known for its innovative and sustainable product offerings.

• CCL Industries: A global specialty packaging company providing innovative and sustainable packaging solutions across various industries.

Strategic Collaborations and Partnerships

Brook + Whittle has engaged in several strategic partnerships to enhance its market position:

• Tri Print Partnership: In October 2020, Brook + Whittle partnered with Tri Print, a provider of turnkey packaging solutions, to expand its presence in the West Coast market.

• Digital Label Solutions Acquisition: In April 2021, the company acquired Digital Label Solutions, enhancing its digital printing capabilities and West Coast presence.

Operational Insights

Brook + Whittle's strategic acquisitions and partnerships have enabled it to:

• Expand Geographic Reach: Increase its presence in key markets, including the West Coast and Southeastern U.S.

• Diversify Product Offerings: Broaden its portfolio to include a variety of packaging solutions, catering to diverse customer needs.

• Enhance Operational Efficiency: Achieve synergies through integrated operations, leading to improved service delivery and cost-effectiveness.

Strategic Opportunities and Future Directions

Strategic Roadmap

Brook + Whittle aims to:

• Lead in Sustainability: Continue to develop and implement eco-friendly packaging solutions, setting industry standards for sustainability.

• Innovate Technologically: Invest in advanced printing technologies to enhance product quality and operational efficiency.

• Expand Market Presence: Pursue strategic acquisitions and partnerships to enter new markets and strengthen existing ones.

Future Business Directions

The company plans to:

• Enhance Digital Capabilities: Expand its digital printing services to offer more customizable and rapid solutions.

• Strengthen Customer Relationships: Provide exceptional service and innovative solutions to meet evolving customer needs.

• Advance Sustainability Initiatives