Company Research Report: Brooklinen

Company Overview

Name: Brooklinen
Mission of the Company: To deliver simple, beautiful, high-quality home essentials at a fair price.
Founded: Brooklinen was founded following a 2012 inspiration by its co-founders.
Founders: Vicki Fulop and Rich Fulop
Key People: Vicki Fulop (Co-Founder), Rich Fulop (Co-Founder)
Headquarters: No information is available
Number of Employees: No information is available
Revenue: No information is available
What the Company is Known For: The company is renowned for producing high-quality, comfortable, and stylish bed linens and home essentials at accessible prices. These include sheets, towels, comforters, and other bedroom and bathroom accessories.

Products

Sheets

1. Classic Percale

Description: The sheet that started it all; crisp and cool like the other side of the pillow.

Key Features: Known for its cool feel and breathable nature, the Classic Percale is particularly suited for those who overheat during sleep.

2. Luxe Sateen

Description: A bestseller known for being super soft and luxurious with a lustrous finish.

Key Features: Features a lush shine and smooth finish, ideal for those who seek a slightly warmer sleeping experience.

3. Heathered Cashmere

Description: Ultra-soft lightweight sheets made from a mix of cotton and Himalayan cashmere.

Key Features: Combines luxury and comfort, suitable for colder climates or those seeking cozy elegance.

4. Brushed Flannel

Description: Cozy yet breathable, ideal for cool sleepers and colder nights.

Key Features: Offers warmth without compromising breathability, perfect for winter comfort.

5. Washed Linen

Description: A fan favorite for its airy and breathable all-season properties.

Key Features: Perfectly imperfect texture providing excellent airflow, suitable for year-round use.

6. Organic Cotton

Description: The newest addition, crafted from 100% organic cotton.

Key Features: Features a relaxed, natural feel ideal for environmentally-conscious customers.

Towels & Bath

Super-Plush Towels

Description: Available in various styles emphasizing comfort.

Key Features: Made with high absorbency and soft materials designed for maximum post-bath comfort.

Bedding & Quilts

Layerable Quilts

Description: Designed to endure and provide comfort season after season.

Key Features: Versatile for all seasons with a durable yet soft construction.

Accessories

Blankets & Throws

Description: Crafted for use from bedtime to bonfires.

Key Features: Highly cozy; designed for both warmth and decorative layering.

Other Essentials

Robes & Silk

Description: Robust and award-winning robes.

Key Features: Made to maintain comfort after showers and throughout daily lounging.

Recent Developments

New Products & Arrivals

New Sheets were introduced featuring new seasonal colors in Luxe Sateen and Classic Percale fabrics.

Waffle Bed & Bath Lines emphasizing proprietary woven textures designed for long-lasting use were launched.

New Bedding, Blankets & Throws aimed at maximizing bedding comfort with various colors and styles were released.

Partnerships

Good360 Partnership: Brooklinen collaborates with Good360 to distribute returned products to donation centers, aiming to provide sheet comfort to those in need.

Animal Haven Partnership: Supports comfort for shelter animals by providing materials for animal beddings, improving their interim living conditions.

Features and Benefits

Brooklinen emphasizes premium materials, hassle-free shopping experiences, personal service touches, and an efficient supply chain that removes unnecessary costs, resulting in better customer savings.

Note: All information provided is based on available data. Areas without specific data mention "No information is available."