Brooklyn Fitboxing International: Company Profile

Background

Overview

Brooklyn Fitboxing International, established in 2014 and headquartered in Madrid, Spain, is a leading boutique fitness company specializing in non-contact boxing workouts. The company offers a unique training experience that combines high-intensity interval training (HIIT) with boxing techniques, set to energizing music, aiming to enhance both physical fitness and mental well-being. As of January 2026, Brooklyn Fitboxing operates over 230 clubs across 10 countries, including Spain, Italy, France, Germany, Argentina, Portugal, and Ireland, serving more than 60,000 members globally.

Mission and Vision

Brooklyn Fitboxing's mission is to provide an innovative and engaging fitness experience that empowers individuals to achieve their health and wellness goals. The company's vision is to lead the specialized fitboxing market in Europe, operating around 500 locations across Spain, Italy, France, and Germany by 2027.

Industry Significance

As a pioneer in the fitboxing sector, Brooklyn Fitboxing has significantly influenced the boutique fitness industry by integrating boxing with HIIT and gamification elements. Its rapid expansion and innovative approach have set a benchmark for fitness boutiques, emphasizing community engagement and measurable fitness outcomes.

Key Strategic Focus

Core Objectives

• Expansion: Increase the number of clubs from over 230 to 500 by 2027, with a mix of company-owned and franchised locations.

• Innovation: Continuously enhance the training experience through technology, incorporating features like real-time performance tracking and gamification.

• Community Engagement: Foster a supportive and motivating environment that encourages member retention and attracts new clients.

Areas of Specialization

• Fitboxing Workouts: Offering non-contact boxing sessions combined with functional training intervals for a comprehensive workout.

• HIIT Training: Designing high-intensity interval training sessions that maximize calorie burn and improve cardiovascular health.

• Gamification: Utilizing technology to track performance metrics, providing members with real-time feedback and a sense of accomplishment.

Key Technologies Utilized

• Performance Tracking: Employing sensors in punching bags to measure power and rhythm, offering members detailed insights into their workouts.

• Mobile Application: Providing an app that allows members to monitor progress, book classes, and engage with the community.

Primary Markets Targeted

• Europe: Focus on Spain, Italy, France, and Germany, aiming to establish a strong presence in these markets.

• Latin America: Expansion into countries like Argentina and Mexico through franchising, leveraging local partnerships.

Financials and Funding

Funding History

• 2022 Funding Round: Brooklyn Fitboxing raised €10 million in a funding round led by Civis Partners, a group of private investors. The funds were allocated to support the company's expansion plans and technological advancements.

Recent Funding Rounds

• 2024 Expansion Financing: In December 2024, the company secured two loans totaling €300,000 from COFIDES to support the opening of new centers in Cologne, Germany.

Notable Investors

• Civis Partners: Led the €10 million funding round in 2022, with José Múgica joining the board of Brooklyn Fitboxing International.

• COFIDES: Provided financing for expansion into Germany, demonstrating confidence in the company's growth strategy.

Utilization of Capital

• Expansion: Opening new centers in key markets, including Germany and Italy.

• Technology Development: Enhancing performance tracking systems and mobile applications to improve member engagement.

• Franchise Support: Providing resources and training to franchisees to ensure consistent brand quality and operational efficiency.

Pipeline Development

Key Pipeline Candidates

• New Club Openings: Plans to open additional centers in cities like Cologne, Germany, and Milan, Italy, as part of the expansion strategy.

Stages of Development

• Site Selection: Identifying and securing locations in target markets.

• Construction and Setup: Building and equipping new centers to meet brand standards.

• Staff Recruitment and Training: Hiring and training staff to deliver the Brooklyn Fitboxing experience.

Target Conditions

• Urban Areas: Focusing on cities with a high density of potential members and a demand for boutique fitness options.

• Fitness Enthusiast Communities: Targeting areas with a culture of health and wellness, where the fitboxing concept is likely to resonate.

Anticipated Milestones

• 2025: Opening of new centers in Cologne, Germany, and Milan, Italy.

• 2026: Expansion into additional European cities and further consolidation in existing markets.

Technological Platform and Innovation

Proprietary Technologies

• Performance Sensors: Integrated into punching bags to provide real-time data on punch power and rhythm, enhancing the training experience.

• Mobile Application: Allows members to track workouts, book classes, and engage with the community, fostering a connected fitness experience.

Significant Scientific Methods

• HIIT Protocols: Utilizing scientifically-backed high-intensity interval training methods to maximize calorie burn and improve cardiovascular health.

• Gamification Techniques: Incorporating game-like elements to increase member engagement and motivation.

Leadership Team

Key Executives

• Juan Pablo Nebrera: CEO and co-founder, leading the company's strategic direction and expansion efforts.

• Miguel Ángel de Pablos: Co-founder, involved in operational management and franchise development.

• Pablo Sacristán: COO, overseeing daily operations and ensuring the quality of the Brooklyn Fitboxing experience.

Professional Backgrounds

• Juan Pablo Nebrera: Entrepreneur with experience in the fitness industry, focusing on innovative business models and international expansion.

• Miguel Ángel de Pablos: Background in business development and franchise operations, contributing to the company's rapid growth.

• Pablo Sacristán: Expertise in operations management, ensuring efficient and effective club operations.

Key Contributions

• Expansion Leadership: Driving the company's growth from a single location to over 230 clubs across multiple countries.

• Innovation Implementation: Integrating technology into the fitness experience, enhancing member engagement and satisfaction.

• Community Building: Fostering a supportive and motivating environment that encourages member retention and attracts new clients.

Leadership Changes

Recent Appointments

• José Múgica: Joined the board of Brooklyn Fitboxing International following the €10 million funding round in 2022.

Leadership Transitions

• Pablo Sacristán: Transitioned from a role in finance to COO, reflecting the company's focus on operational excellence.

Competitor Profile

Market Insights and Dynamics

• Market Size and Growth Potential: The boutique fitness market is experiencing significant growth, driven by consumer demand for personalized and community-focused workout experiences.

• Industry Trends: There is a growing emphasis on integrating technology into fitness routines, with gamification and performance tracking becoming standard offerings.

Competitor Analysis

• VivaGym: A prominent low-cost gym chain in Spain, offering modern equipment and flexible hours.

• Forus: Leading in revenue among gym chains in Spain, known for its variety of group classes and qualified trainers.

• CrossFit: Dominant in Spain with over 600 gyms, uniting people of all ages and abilities.

• GoFit: Has the largest following on Instagram among gym chains in Spain, indicating strong online engagement.

Strategic Collaborations and Partnerships

• World Boxing Council (WBC): Brooklyn Fitboxing has been recognized and certified by the WBC since 2015, highlighting its credibility and alignment with boxing standards.

• Hit4Change Foundation: Through this initiative, Brooklyn Fitboxing donates a percentage of its earnings to environmental protection projects, medical health support in disadvantaged areas, and children's causes.

Operational Insights

Strategic Considerations

• Market Position: Brooklyn Fitboxing holds a prominent position in the boutique fitness sector, leveraging its unique fitboxing methodology and technological integration to differentiate itself from traditional gym offerings.

• Growth Strategy: Focuses on aggressive expansion across key European and Latin American markets, supported by robust funding and franchising models.

• Brand Strength: Maintains strong community engagement through innovative workouts, gamification, and social responsibility initiatives, fostering customer loyalty and positive market presence.