Background
Brooklyn Health, established in 2023, is a private, venture capital-backed company headquartered in Brooklyn, New York. The company is dedicated to addressing the measurement challenges in mental health by developing a digital health platform that offers standardized methods for behavior quantification. By bridging the gap between academic research and digital health applications, Brooklyn Health aims to provide objective and sensitive measures of health, ensuring that healthcare decisions are informed by accurate data.
Key Strategic Focus
Brooklyn Health's strategic focus centers on integrating digital health measurements into various aspects of healthcare to enhance precision medicine. The company specializes in:
- Patient Recruitment: Utilizing digital health measures to reduce screen failure rates and improve clinical trial timelines.
- Screening and Enrichment: Leveraging pre-randomization data to identify behavioral traits indicative of treatment or placebo response, thereby enriching trials for precision drug development.
- Digital Endpoints: Employing digital health measures to assess treatment responses, particularly for symptoms overlooked by traditional clinical scales.
- Visit Quality Assurance: Monitoring clinician behavior in real-time to enhance data quality and mitigate placebo responses.
- Telehealth and Patient Care: Quantifying symptoms during virtual care to identify at-risk patients and deliver precise care.
- Novel Measures: Developing new health measures that are integrated into their open-source platform, ensuring accessibility and validation through widespread community use.
Financials and Funding
In April 2023, Brooklyn Health completed a seed funding round, securing investments from five notable investors:
- Blue Falcon Capital
- Everywhere Ventures
- Hypothesis Studio
- KohFounders
- Story Ventures
The capital raised is intended to support the development and expansion of Brooklyn Health's digital health platform, focusing on enhancing measurement methodologies in mental health.
Technological Platform and Innovation
Brooklyn Health's technological infrastructure is designed to enable health measurement across various contexts. Key components include:
- OpenWillis: An open-source Python library for digital health measurement, providing standardized methods for behavior quantification.
- WillisPipeline: An industry-grade pipeline facilitating scalable commercial development of digital health measures.
- WillisAPI: A seamless backend solution for digital health measurement, ensuring interoperability across different platforms.
Leadership Team
Brooklyn Health's executive team comprises:
- Anzar Abbas: Founder and Chief Executive Officer.
- Vijay Yadav: Chief Technology Officer.
Competitor Profile
In the digital health measurement sector, Brooklyn Health faces competition from several companies:
- Cityblock Health: Founded in 2017, Cityblock focuses on using technology to care for low-income patients with complex conditions. The company has raised significant funding to expand its tech-driven community care services.
- One Brooklyn Health System: Established in 2016 through the merger of three central Brooklyn hospitals, this system serves approximately 1.2 million residents. It has been recognized for its data completeness and standardization efforts.
- Callen-Lorde Community Health Center: A primary care center dedicated to providing medical health care to New York City's LGBTQ population, offering a variety of services including mental health care.
Strategic Collaborations and Partnerships
Brooklyn Health collaborates with various stakeholders to enhance its offerings:
- Clinical Research Organizations: To monitor visit quality in real-time and improve data quality.
- Academic Researchers: Providing open-source tools like OpenWillis to facilitate standardized behavior quantification in research.
Operational Insights
Brooklyn Health's distinct competitive advantage lies in its commitment to open-source, standardized, and interoperable digital health measures. By focusing on objective and sensitive health assessments, the company aims to improve patient outcomes and streamline clinical trial processes.
Strategic Opportunities and Future Directions
Looking ahead, Brooklyn Health plans to:
- Expand Technological Platforms: Enhance the capabilities of OpenWillis, WillisPipeline, and WillisAPI to support a broader range of health measurements.
- Broaden Market Reach: Collaborate with additional healthcare providers and research institutions to integrate digital health measures into various healthcare settings.
- Innovate Measurement Methods: Develop novel health measures that can be widely adopted and validated through community use.
Contact Information
- Website: brooklyn.health
- Headquarters: Brooklyn, New York, United States
