Company Profile: Brunswick Corporation

Background

Overview

Brunswick Corporation is a leading global designer, manufacturer, and marketer of recreational marine products, fitness equipment, and billiards tables. Established in 1845, the company has a rich history of innovation and growth, positioning itself as a significant player in the recreational products industry.

Mission and Vision

Brunswick's mission is to deliver innovative products and services that enhance the recreational experiences of its customers worldwide. The company's vision focuses on being the most innovative and customer-centric company in the recreational products sector, continually setting industry standards for quality and performance.

Primary Area of Focus

The company's primary areas of focus include:

Marine Products: Designing and manufacturing a wide range of boats and marine engines.

Fitness Equipment: Producing high-quality fitness equipment for both commercial and consumer markets.

Billiards Tables: Offering a variety of billiards tables and accessories for recreational use.

Industry Significance

Brunswick holds a prominent position in the recreational products industry, recognized for its commitment to quality, innovation, and customer satisfaction. The company's diverse product portfolio and global reach have contributed to its sustained success and influence in the market.

Key Strategic Focus

Core Objectives

Innovation: Continuously developing new products and technologies to meet evolving customer needs.

Customer Satisfaction: Ensuring high levels of customer satisfaction through quality products and exceptional service.

Sustainability: Implementing sustainable practices in manufacturing and operations to minimize environmental impact.

Specific Areas of Specialization

Marine Engines: Leading in the development of advanced marine propulsion systems.

Fitness Solutions: Providing comprehensive fitness equipment and solutions for various user demographics.

Recreational Billiards: Offering a range of billiards tables and accessories for home and commercial use.

Key Technologies Utilized

Advanced Materials: Utilizing cutting-edge materials to enhance product performance and durability.

Digital Integration: Incorporating digital technologies into products for improved user experience.

Sustainable Manufacturing: Adopting eco-friendly manufacturing processes and materials.

Primary Markets Targeted

North America: Serving a large customer base with diverse recreational needs.

Europe: Expanding presence through strategic partnerships and product offerings.

Asia-Pacific: Tapping into emerging markets with growing interest in recreational products.

Financials and Funding

Funding History

Brunswick Corporation is a publicly traded company listed on the New York Stock Exchange under the ticker symbol "BC." As a publicly held entity, it has raised capital through the issuance of shares to the public and has access to various financial markets for funding.

Recent Financial Performance

As of December 17, 2025, Brunswick's stock performance is as follows:

Current Stock Price: $74.00 USD

Change from Previous Close: -$0.52 (-0.69%)

Intraday High: $74.61 USD

Intraday Low: $73.37 USD

Latest Open Price: $74.64 USD

Intraday Volume: 790,964 shares

Latest Trade Time: December 17, 2025, 00:15:00 UTC

Notable Investors

Brunswick's investor base includes a mix of institutional investors, individual shareholders, and mutual funds, reflecting a broad interest in the company's performance and prospects.

Utilization of Capital

The capital raised through public offerings and operations is utilized for:

Research and Development: Investing in new product development and technological advancements.

Manufacturing Expansion: Enhancing production capabilities to meet global demand.

Strategic Acquisitions: Acquiring complementary businesses to diversify product offerings and market reach.

Pipeline Development

Key Pipeline Candidates

Brunswick's pipeline includes:

Next-Generation Marine Engines: Developing more efficient and environmentally friendly propulsion systems.

Smart Fitness Equipment: Integrating advanced technology into fitness products for enhanced user engagement.

Premium Billiards Tables: Introducing high-end billiards tables with innovative features and designs.

Stages of Development

Research and Conceptualization: Identifying market needs and conceptualizing new products.

Design and Prototyping: Creating prototypes and refining designs based on testing and feedback.

Manufacturing and Launch: Scaling up production and launching products to the market.

Target Conditions

Marine Products: Addressing the demand for sustainable and high-performance marine engines.

Fitness Equipment: Catering to the growing trend of home fitness and digital health solutions.

Billiards Tables: Appealing to both recreational players and professional enthusiasts seeking premium products.

Anticipated Milestones

Product Launches: Scheduled releases of new products in the coming fiscal year.

Market Expansion: Entering new geographic markets with tailored product offerings.

Sustainability Goals: Achieving specific environmental impact reduction targets through product and process innovations.

Technological Platform and Innovation

Proprietary Technologies

Mercury Marine Engines: Advanced marine propulsion systems known for reliability and performance.

Life Fitness Equipment: Innovative fitness solutions integrating digital connectivity and user engagement.

Valley Billiards Tables: High-quality billiards tables with unique design elements and craftsmanship.

Significant Scientific Methods

Computer-Aided Design (CAD): Utilized in product design and development for precision and efficiency.

Finite Element Analysis (FEA): Employed to test and optimize product durability and performance.

Sustainable Manufacturing Practices: Implementing eco-friendly materials and processes in production.

AI-Driven Capabilities

Predictive Maintenance: Using AI to anticipate equipment maintenance needs, enhancing product reliability.

Customer Insights Analytics: Leveraging AI to analyze customer feedback and market trends for product development.

Leadership Team

Executive Profiles

David Foulkes: Chief Executive Officer (CEO)

Professional Background: Over 30 years in the marine industry, with leadership roles at Brunswick since 2013.

Key Contributions: Spearheaded strategic initiatives leading to significant growth and innovation.

William Metzger: Chief Financial Officer (CFO)

Professional Background: Extensive experience in financial management within the manufacturing sector.

Key Contributions: Implemented financial strategies that improved profitability and operational efficiency.

Holly P. P. P.: Chief Marketing Officer (CMO)

Professional Background: Background in global marketing and brand management.

Key Contributions: Enhanced brand presence and customer engagement through innovative marketing campaigns.

Leadership Changes

Renée Brown: Former CEO and President

Predecessor Roles: Co-founder and CEO of C.W. Brown Inc., a general contracting and construction management firm.

Leadership Period: Served as CEO from 1984 until her retirement in 2009.

Date of Change: 2009

Competitor Profile

Market Insights and Dynamics

The recreational products industry is characterized by:

Market Size: A multi-billion-dollar global market encompassing various segments such as marine products, fitness equipment, and recreational games.

Growth Potential: Opportunities driven by technological advancements, increasing disposable incomes, and a growing interest in leisure activities.