Company Research Report

Company Overview

Name: Browsi

Mission of the Company:

Empower publishers to gain control of their digital real-estate.

Founding Details:

• Year Founded: 2017

• Founders: No information is available

Key People:

• Asaf Shamly: CEO & Co-Founder

• Michele Zaremba: Account Manager

• Yahel Galili: Product Manager

• Stav Ben Shlomo: Frontend Developer

• Arthur Matsevich: Solutions Engineer

• Junki Osanai: Senior Partner Success Manager

• Chen Pesses: Marketing Designer

• Amit Yehudai: Backend Team Lead

Headquarters:

• Location: No information is available

Number of Employees:

• Employees: No information is available

Revenue:

• Revenue: No information is available

Known For:

Browsi is known for leveraging AI to optimize ad placements, improving user experience (UX), and maximizing revenue for publishers by providing real-time personalized ad inventory solutions.

Products

Products Offered:

1. AI-based Ad Optimization
2. Real-Time Behavioral Data Collection
3. Personalized Ad Experiences
4. Performance Monitoring and Analytics Console

High-Level Description and Key Features:

AI-based Ad Optimization

• Description: Uses AI to optimize ad placements in real-time, enhancing user experience and increasing revenue.

• Key Features:

• Real-time decision-making for ad placements.

• AI-driven predictive analytics for user behavior.

• Enhanced ad layout for higher viewability and completion rates.

Real-Time Behavioral Data Collection

• Description: Tracks over 150 real-time user behavioral data points to make predictive decisions.

• Key Features:

• Collection of 150+ user data points.

• User behavior prediction.

• Real-time personalized page experience.

Personalized Ad Experiences

• Description: Tailors ad layouts to individual user interactions to boost engagement and revenue.

• Key Features:

• Conditional layouts based on user data.

• Dynamic ad experience configurations.

• High viewability and efficient space usage.

Performance Monitoring and Analytics Console

• Description: A robust console providing full control over ad inventory, layout rules, and performance tracking.

• Key Features:

• Editorial control over ad layouts.

• Real-time tracking of key performance indicators (KPIs).

• Customizable alert systems.

• A/B testing capabilities.

Recent Developments

Major Recent Developments:

Products and Features

1. Network & Chill Event Series:

• Launched a new networking event series with the first event held at Soho House New York in collaboration with Amazon Publisher Services.

2. Partnerships and Expansions:

• Opened a new office in Japan.

• Available for activation through Amazon Publishing Services.

• Expanded offerings to include video optimization alongside traditional display ad services.

• Established official presence in the US by opening an office in New York.

• Expanded into the APAC region.

Recent Product Enhancements

1. New Browsi Console:

• Full control and transparency in managing ad experiences from supply to demand.

• Unveiled a new viewability dashboard for better user engagement insights.

• Launched layout comparison dashboards for analyzing different ad layout performances.

2. Advanced UX Dashboards:

• Tools to understand the impact of monetization strategies on UX.

• Enhanced Conditional Layouts for customizing ad experiences based on real-time page parameters.

3. Video Performance Optimization:

• Implemented AI to significantly boost video ad CPMs and ensure high viewability rates consistently above 70%.

Partnerships and Strategic Moves

• Began collaborations with Fluct and Flux to boost market presence in Japan.

• Related partnerships have supported increasing revenue and maintaining high editorial standards.

Conclusion

(Important: As per the instruction, no additional commentary.)

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