Company Research Report: BTG Communication

Company Overview

Company Name: BTG Communication

Mission of the Company: To provide clients with tailored, innovative communication solutions through expertise in strategy, design, and digital media, enhancing their brand identity and market presence.

Founded: 2011

Key People:

• Romain Mars: Co-gérant, responsible for publication and web management.

• Guillaume Mars: Web contact for technical site issues.

Headquarters:

• 52 Boulevard Heurteloup, 37000 Tours, France

• Additional site: Vannes, Morbihan (56), France

Number of Employees: No information is available

Revenue: No information is available

Known For: Specializing in communication strategies, branding, graphic design, web design, motion design, SEO, and community management across various mediums including digital and print.

Products

Strategy of Communication

• Services:

• Analyzing client's industry and target audience.

• Developing customized communication plans.

• Defining main and wider target audiences.

• Creating cross-channel strategies integrating web, social, and print media.

Identity Visual / Logo

• Services:

• Naming and logo creation.

• Development of brand identity and visual universe.

• Providing comprehensive visual identity guides including color schemes, typography, and logo usage.

Graphisme / Publicité

• Services:

• Creating campaign concepts.

• Adapting visuals to appropriate mediums and target audiences.

• Producing marketing materials such as posters, flyers, and packaging designs.

Edition / Print

• Services:

• Concept development and organization of long-format content.

• Creating layouts for reports, brochures, magazines, and other printed materials.

• Ensuring clear and engaging presentation of information.

Site Internet

• Services:

• Creating custom-designed, responsive websites (vitrine and e-commerce).

• Developing sites primarily using WordPress and Prestashop.

• Providing content management support and maintenance.

Vidéo / Motion Design

• Services:

• Conceptualizing and animating visual content.

• Combining live-action footage with graphic elements.

• Producing corporate videos and animated explainer videos with professional voice-over and music.

Référencement Naturel / SEO

• Services:

• Conducting SEO audits and analysis.

• Optimizing websites for better search engine rankings.

• Developing content strategies to attract relevant traffic.

Community Management

• Services:

• Managing and growing social media presence.

• Creating and executing strategic content plans.

• Providing real-time engagement and interaction with followers.

Recent Developments

Recent Projects

• Isover / Placo:

• Designed a brochure presenting government-supported energy renovation offers.

• Maintained visual consistency across printed materials for multiple years.

• Crédit Agricole Campagne:

• Developed a comprehensive communication strategy, including printed materials and extensive email marketing campaigns aimed at generating business activity.

• Alloparadise Website:

• Enhanced user experience by unifying three separate e-commerce platforms into one agile website.

• Supported multiple payment methods to enhance market reach.

• Audilab 100% Santé Campaign:

• Created a multimedia campaign covering print, digital, and video formats to promote France’s 100% reimbursable healthcare initiative.

• ArianeGroup SESAME Project:

• Designed the entire visual identity for the SESAME project, including a custom-built website and an explanatory motion design video.

New Partnerships and Features

• Partnerships:

• Ongoing collaboration with major clients like Saint Gobain, Crédit Agricole, and ArianeGroup.

• New Services:

• Integration of enhanced SEO services to boost client site rankings and visibility.

• Providing versatile, creative solutions extending from traditional print to dynamic digital formats.

This report provides a detailed, professional overview of BTG Communication, summarizing its mission, products, recent developments, and significant projects.