Building Image Group, Inc. (BIG) Company Profile

Background

Overview

Building Image Group, Inc. (BIG) is a leading architectural signage company specializing in the design, fabrication, consultation, installation, and management of architectural signage, modular sign systems, and graphic programs. Established in 2000, BIG has positioned itself as a hybrid between an architectural graphic design firm and a commercial signage company, emphasizing fabrication quality, service excellence, and attention to detail.

Mission and Vision

BIG's mission is to provide innovative and high-quality signage solutions that enhance the visual identity and functionality of commercial spaces. Their vision is to be recognized as the industry leader in architectural graphic design and fabrication, delivering exceptional service and products to clients worldwide.

Primary Area of Focus

BIG focuses on custom design and fabrication for both interior and exterior business signage, including ADA signage, office signage, wayfinding signage, monument signage, large-format wall graphics, and architectural graphics. They cater to a diverse clientele, including commercial construction projects, corporate businesses, healthcare facilities, universities, and commercial properties globally.

Industry Significance

In the architectural signage industry, BIG addresses a critical gap where only a fraction of commercial projects integrate signage as an integral architectural component. By offering professional environmental graphic design knowledge, BIG ensures that signage solutions are on par with the architectural quality of the buildings themselves, enhancing brand identity and user experience.

Key Strategic Focus

Core Objectives

• Innovation: Continuously develop creative and functional signage solutions that meet the evolving needs of clients.

• Quality: Maintain high standards in design, fabrication, and installation to ensure durability and aesthetic appeal.

• Customer Service: Provide exceptional service from initial consultation through to project completion and beyond.

Specific Areas of Specialization

• Interior Signage: Design and fabrication of ADA-compliant room signs, interior reception logos (illuminated and non-illuminated), custom donor and award walls, directories, and wayfinding signage.

• Exterior Signage: Creation of building logos and lettering (illuminated and non-illuminated), modern monument signs, parking garage signage, and wayfinding signage.

• Specialty Signage: Custom business sign design and metal fabrication, interior and exterior architectural elements, metal and specialty panel wall systems, and architectural metals.

Key Technologies Utilized

BIG employs advanced design software and fabrication technologies to create precise and innovative signage solutions. Their in-house design and photo rendering services ensure that clients can visualize the final product before fabrication.

Primary Markets Targeted

BIG serves a wide range of markets, including:

• Commercial Construction: Providing signage solutions for new commercial buildings and developments.

• Corporate Businesses: Enhancing brand identity through customized signage in corporate offices and facilities.

• Healthcare Facilities: Designing clear and compliant signage for hospitals, clinics, and medical centers.

• Universities: Creating wayfinding and informational signage for educational institutions.

• Commercial Properties: Offering signage solutions for retail spaces, office buildings, and other commercial properties.

Financials and Funding

Funding History

Specific details regarding BIG's funding history, total funds raised, and recent funding rounds are not publicly disclosed. The company operates as a privately held entity, focusing on organic growth and reinvestment into its operations.

Notable Investors

As a privately held company, BIG does not have publicly known investors.

Utilization of Capital

While specific utilization details are not publicly available, it is common for companies like BIG to allocate capital towards:

• Research and Development: Innovating new signage solutions and technologies.

• Expansion: Entering new markets and expanding service offerings.

• Operational Improvements: Enhancing fabrication facilities and project management capabilities.

Pipeline Development

Key Pipeline Candidates

BIG's pipeline includes a diverse range of projects across various sectors, such as:

• Commercial Developments: Providing comprehensive signage packages for new commercial buildings.

• Healthcare Projects: Designing and installing signage solutions for hospitals and medical centers.

• Educational Institutions: Creating wayfinding and informational signage for universities and schools.

Stages of Development

Projects typically progress through the following stages:

1. Consultation: Understanding client needs and project requirements.
2. Design: Developing concepts and obtaining client approval.
3. Fabrication: Producing signage elements using advanced technologies.
4. Installation: Ensuring proper placement and compliance with regulations.

Target Conditions

BIG focuses on projects that require:

• Custom Signage Solutions: Tailored to the specific needs and branding of the client.

• Compliance: Adherence to ADA and other regulatory standards.

• Quality and Durability: Signage that withstands environmental conditions and maintains aesthetic appeal over time.

Anticipated Milestones

While specific project timelines are not publicly disclosed, typical milestones include:

• Design Approval: Finalizing designs with client consent.

• Fabrication Completion: Producing all signage elements.

• Installation: Completing the installation process within the agreed timeframe.

Technological Platform and Innovation

Proprietary Technologies

BIG utilizes proprietary design and fabrication technologies to deliver high-quality signage solutions. Their in-house design and photo rendering services allow clients to visualize the final product before fabrication, ensuring satisfaction and accuracy.

Significant Scientific Methods

While specific scientific methodologies are not detailed, BIG employs advanced design software and fabrication techniques to create precise and innovative signage solutions.

AI-Driven Capabilities

There is no publicly available information indicating the use of AI-driven capabilities within BIG's operations.

Leadership Team

Executive Profiles

• Charlie Jones: President

As President, Charlie Jones oversees the strategic direction and operations of BIG.

• Kate Friday: Executive Vice President

Kate Friday plays a key role in the company's leadership, contributing to strategic initiatives and operations.

• Matt Park: Vice President of Sales and Business Development

Matt Park is responsible for driving sales and business development efforts, expanding BIG's market presence.

• Melanie Skrivanos: Senior Vice President

Melanie Skrivanos contributes to the company's leadership, focusing on strategic initiatives and operations.

• Ashleigh Fiddler: Art Department Director

Ashleigh Fiddler leads the art department, overseeing design processes and ensuring creative excellence.

• Johnny Davila: Director of Project Management

Johnny Davila manages project timelines, resources, and client communications to ensure successful project delivery.

Competitor Profile

Market Insights and Dynamics

The architectural signage industry is characterized by a diverse range of companies offering various services, from design and fabrication to installation and management. The market is influenced by factors such as construction activity, urban development, and the increasing emphasis on brand identity and user experience in commercial spaces.

Competitor Analysis

Key competitors in the architectural signage industry include:

• Inpro: Established in 1979, Inpro specializes in architectural products and services, including signage solutions.

• Construction Specialties: Founded in 1948, this company offers a wide range of architectural products, including signage.