Butterfield Trail Village, Inc. Market Research Report

Background

Overview

Butterfield Trail Village (BTV) is a non-profit, locally governed LifeCare Retirement Community situated on 44 acres in Fayetteville, Arkansas. Established in 1986 by five local churches, BTV was the region's first self-governed retirement community, offering a comprehensive continuum of care for seniors.

Mission and Vision

BTV's mission is to provide a vibrant and secure environment for seniors, promoting active lifestyles and comprehensive healthcare services. The vision is to be the premier retirement community in Northwest Arkansas, continually evolving to meet the needs of its residents.

Primary Area of Focus

BTV focuses on delivering a continuum of care that includes independent living, assisted living, memory care, and skilled nursing services. The community emphasizes wellness, lifelong learning, and social engagement to enhance the quality of life for its residents.

Industry Significance

As a pioneer in the region, BTV has set a standard for retirement communities in Northwest Arkansas, influencing the development of similar facilities and contributing to the growth of the senior living industry in the area.

Key Strategic Focus

Core Objectives

• Comprehensive Care: Offer a full spectrum of healthcare services to meet the evolving needs of residents.

• Community Engagement: Foster a vibrant community through diverse activities and social programs.

• Sustainability: Implement environmentally responsible practices and maintain financial stability.

Specific Areas of Specialization

• Lifelong Learning: Partnerships with the University of Arkansas provide residents with educational opportunities.

• Wellness Programs: State-of-the-art facilities support physical and mental well-being.

• Cultural Enrichment: A variety of arts and crafts programs encourage creativity and social interaction.

Key Technologies Utilized

• Health Monitoring Systems: Advanced technologies for resident health tracking and care coordination.

• Facility Management Software: Tools for efficient operations and maintenance of the community.

Primary Markets or Conditions Targeted

BTV primarily serves seniors aged 62 and older, focusing on individuals seeking a supportive and active retirement lifestyle in Northwest Arkansas.

Financials and Funding

Funding History

As a non-profit organization, BTV has funded its operations through a combination of resident fees, grants, and donations. The Butterfield Trail Village Foundation plays a significant role in supporting the community's mission.

Total Funds Raised

Specific figures regarding total funds raised are not publicly disclosed.

Notable Investors

As a non-profit entity, BTV does not have traditional investors. Support comes from residents, donors, and grant-making organizations.

Intended Utilization of Capital

Funds are utilized for facility maintenance, program development, resident services, and capital improvements to enhance the community's offerings.

Pipeline Development

Key Pipeline Candidates

BTV continually evaluates and develops new programs and services to meet the needs of its residents. Recent additions include:

• Assisted Living Cottage: Opened in 2015, this facility offers 12 individual apartments and three two-bedroom suites for residents requiring additional assistance.

• Aquatic and Wellness Center: Also opened in 2015, this center features a heated indoor pool, fitness facilities, and spa services.

Stages of Development

These facilities are fully operational, providing enhanced care and wellness options for residents.

Target Conditions

The Assisted Living Cottage caters to residents needing assistance with daily activities, while the Aquatic and Wellness Center promotes overall health and fitness.

Relevant Timelines for Anticipated Milestones

Both facilities have been operational since their respective openings in 2015, with ongoing evaluations to assess their impact and effectiveness.

Technological Platform and Innovation

Proprietary Technologies

BTV employs advanced health monitoring systems to track resident well-being and coordinate care effectively.

Significant Scientific Methods

The community utilizes evidence-based practices in healthcare and wellness programs to ensure optimal outcomes for residents.

AI-Driven Capabilities

While specific AI applications are not detailed, BTV's commitment to innovation suggests potential integration of AI in future initiatives.

Leadership Team

Executive Profiles

• Kevin Spears, CEO: Oversees daily operations and strategic direction of BTV.

• Kim Moore, CFO: Manages financial planning and reporting.

• Kelly Syer, Director of Marketing: Leads marketing strategies and resident engagement.

• Gary Hodges, Director of Technology: Ensures technological infrastructure supports community needs.

• Sheryl Desmond, Director of Human Resources: Oversees staffing and employee relations.

Leadership Changes

In December 2014, Quintin Trammell was appointed as CEO, succeeding the interim leadership role he held since June 2014.

Competitor Profile

Market Insights and Dynamics

The senior living industry in Northwest Arkansas is growing, with increasing demand for quality retirement communities. BTV faces competition from other facilities in the region, including:

• Salemtowne Retirement Community located in Salem, Oregon, offering similar services.

• Friendship Village of Schaumburg based in Schaumburg, Illinois, providing a range of senior living options.

• Arbor Acres situated in Winston-Salem, North Carolina, known for its comprehensive care services.

Competitor Analysis

BTV differentiates itself through its unique location in Fayetteville, Arkansas, and its partnerships with local institutions like the University of Arkansas, offering residents access to educational and cultural opportunities.

Strategic Collaborations and Partnerships

Significant Collaborations

• University of Arkansas: Provides lifelong learning opportunities and health and wellness expertise to BTV residents.

• UAMS at BTV Clinic: An onsite clinic offering primary health and medical care to independent residents, a unique partnership in the state.

Operational Insights

Strategic Considerations

BTV's strategic focus on comprehensive care, community engagement, and sustainability positions it well in the competitive landscape. The unique partnerships and continuous facility enhancements contribute to its distinct competitive advantages.

Strategic Opportunities and Future Directions

Strategic Roadmap

BTV plans to continue expanding its facilities and services to meet the evolving needs of its residents. Future initiatives may include:

• Expansion of Healthcare Services: Introducing new care options and facilities.

• Technological Integration: Implementing advanced technologies to enhance resident care and operational efficiency.

• Community Engagement: Strengthening partnerships with local organizations to enrich resident experiences.

Opportunities for Expansion

BTV has opportunities to expand its footprint within Northwest Arkansas and explore new service offerings to attract a broader demographic.