Buysell Standards (PIECE) Company Profile

Background

Overview

Buysell Standards, established in 2019, is a South Korean company specializing in fractional investment within the financial services sector. Its primary offering, 'PIECE,' is a platform that enables individuals to experience the benefits of asset appreciation through fractional ownership. The company is headquartered in Seoul, South Korea.

Mission and Vision

Buysell Standards aims to democratize investment opportunities by allowing individuals to invest in high-value assets through fractional ownership, thereby making asset appreciation accessible to a broader audience. The company's vision is to revolutionize the investment landscape by leveraging technology to create a more inclusive and efficient market.

Primary Area of Focus

The company's main focus is on fractional investment, particularly in the realm of tokenized securities, enabling investors to own fractions of various assets, including real estate, art, and other high-value items.

Industry Significance

Buysell Standards is at the forefront of integrating blockchain technology into the financial services sector, contributing to the evolution of digital asset trading and investment. Its innovative approach aligns with global trends towards asset tokenization and fractional ownership, positioning the company as a significant player in the emerging digital investment landscape.

Key Strategic Focus

Core Objectives

• Democratization of Investment: Making high-value assets accessible to a wider range of investors through fractional ownership.

• Technological Innovation: Utilizing blockchain and tokenization to enhance transparency, security, and efficiency in asset trading.

• Market Expansion: Expanding the platform's offerings to include a diverse range of asset classes and geographical markets.

Specific Areas of Specialization

• Tokenized Securities: Focusing on the creation and management of tokenized securities to facilitate fractional ownership.

• Asset Tokenization: Converting physical assets into digital tokens to enable fractional investment.

• Blockchain Integration: Implementing blockchain technology to ensure secure and transparent transactions.

Key Technologies Utilized

• Blockchain Technology: For secure and transparent transaction processing.

• Smart Contracts: To automate and enforce investment agreements.

• Digital Wallets: For managing and storing tokenized assets.

Primary Markets or Conditions Targeted

• Individual Investors: Providing opportunities for individuals to invest in high-value assets with lower capital requirements.

• Asset Owners: Offering a platform for asset owners to monetize their holdings through fractionalization.

• Global Markets: Expanding the platform's reach to international markets to tap into a broader investor base.

Financials and Funding

Funding History

• Total Funds Raised: Approximately $10.53 million.

• Recent Funding Rounds:

• Series A: Raised $6.5 million in July 2022, led by BNK Investment & Securities and Stallion Partners.

• Convertible Note: Raised an undisclosed amount in July 2022.

Notable Investors

• BNK Investment & Securities: Participated in the Series A funding round.

• Stallion Partners: Participated in the Series A funding round.

• Hana Ventures: Participated in the Series A funding round.

Intended Utilization of Capital

The raised capital is intended to support the development and commercialization of the PIECE platform, enhance technological infrastructure, expand market reach, and facilitate regulatory compliance for tokenized securities.

Pipeline Development

Key Pipeline Candidates

• PIECE Platform: The primary product offering, facilitating fractional ownership of various assets.

Stages of Development

• Platform Development: Ongoing enhancement of the PIECE platform to support a diverse range of assets and improve user experience.

• Regulatory Compliance: Ensuring adherence to financial regulations related to tokenized securities.

Target Conditions

• Real Estate: Enabling fractional investment in real estate properties.

• Art and Collectibles: Allowing investment in high-value art pieces and collectibles.

• Other High-Value Assets: Expanding to include various asset classes suitable for fractional ownership.

Relevant Timelines for Anticipated Milestones

• Platform Launch: Initial launch of the PIECE platform in 2020.

• Regulatory Approvals: Ongoing process to obtain necessary approvals for tokenized securities.

• Market Expansion: Plans to expand into additional markets in the coming years.

Technological Platform and Innovation

Proprietary Technologies

• PIECE Platform: A proprietary platform that facilitates fractional ownership and trading of tokenized assets.

Significant Scientific Methods

• Blockchain Integration: Utilizing blockchain technology to ensure secure and transparent transactions.

• Smart Contracts: Employing smart contracts to automate and enforce investment agreements.

AI-Driven Capabilities

• Data Analytics: Implementing data analytics to assess market trends and inform investment decisions.

• Risk Assessment Models: Developing AI-driven models to evaluate and mitigate investment risks.

Leadership Team

Key Executives

• Bumjun S.: Founder and CEO.

Professional Backgrounds

• Bumjun S.: An experienced entrepreneur with a background in technology and finance, leading Buysell Standards since its inception.

Key Contributions

• Bumjun S.: Instrumental in the development and launch of the PIECE platform, securing funding, and establishing strategic partnerships.