C.A. Carlin Market Research Report

Company Overview

C.A. Carlin is a renowned sales and marketing agency specializing in consumer packaged goods (CPG). Established in 1962, it stands as a leading privately held firm in its sector, dedicated to enhancing brand value through strategic partnerships and innovative marketing tactics. Headquartered in Schaumburg, IL, C.A. Carlin operates with a substantial national presence, featuring office locations in major U.S. cities including Chicago, Cincinnati, Cleveland, and Detroit. The company boasts over 300 associates committed to delivering real-time revenue solutions for brands.

Services and Capabilities

C.A. Carlin provides comprehensive services encompassing sales management, marketing, analytics, and retail operations. The agency employs dedicated category experts to inform clients of industry trends, sales opportunities, and strategic market insights. Their services cater to diverse channels, such as Grocery, Drug, Mass, Alternative/Vending, Natural Specialty, Convenience, and Fresh/Limited Assortment Retail.

Key Capabilities:

Customized sales and marketing solutions

Go-to-market strategy development

Real-time revenue management

Multi-channel category expertise

Leadership Team

The leadership team at C.A. Carlin is integral to its achievements, comprising seasoned professionals with a profound understanding of the CPG market landscape.

Brad Carlin: Chairman and CEO, with over 30 years of industry experience and a 2023 inductee into the Candy Hall of Fame.

Jeff Mahler: President & COO, brings vast experience since 1998, complementing the firm's management expertise.

John Rutherford: President of the Kroger Team, focuses on maintaining key client relationships within the grocery channel.

Andy Young and Albert Vergilio: Managing Partners

John Scardina: EVP of Sales Operations

Thomas Braun: SVP of the Mass Channel

Professional Expertise

C.A. Carlin prides itself on fostering a culture of trust, accountability, and value creation. The company's team skillfully transforms data into actionable insights, consistently achieving tangible results for clients. They are adept at crafting market strategies tailored to specific client objectives.

Contact Information

Headquarters Address:
1300 N Plum Grove Rd., Schaumburg, IL 60173
Phone: 847-228-0020
Website: [C.A. Carlin Official Website](https://carlin-group.com/)
LinkedIn: [C.A. Carlin LinkedIn](https://www.linkedin.com/company/cacarlin)

Competitor Analysis

C.A. Carlin's competitive landscape is diverse, showcasing its positioning as a versatile agency competing with firms across various sectors.

Absolute Results

Industry: Automotive Marketing

Services: Database marketing, sales training for private sales events, data analysis

Company Size: 201-500 employees

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Strategic Insights

C.A. Carlin's competitors span industries such as automotive marketing, public relations, advertising, and logistics, underscoring the breadth of services with which it competes. Through strategic investments like O'Malley & Associates, C.A. Carlin has solidified its standing in specialized markets like health and beauty within the CPG sector. This approach allows the company to leverage its core competencies in targeting and penetrating niche markets, a crucial facet in its competitive strategy.