Cache Ventures Company Profile

Background

Founded in 2013, Cache Ventures is a venture studio that builds, advises, and invests in innovative companies. The firm operates with a global remote team, focusing on creating and scaling Software as a Service (SaaS) companies that address unmet needs in the market. By fostering a collaborative and transparent work environment, Cache Ventures aims to drive innovation, growth, and success across its portfolio.

Key Strategic Focus

Cache Ventures employs a multifaceted strategy encompassing building, advising, and investing:

Build: Developing SaaS companies that address specific market gaps, emphasizing core features, automation, and superior customer experience.

Advise: Guiding startups toward profitability by sharing expertise in strategy, branding, design, marketing, development, fundraising, and resource allocation.

Invest: Acquiring and managing assets across various verticals, partnering with management teams to build fundamental value over an indefinite time horizon.

The firm's investment focus includes enterprise software, SMB software, vertical market software, tech-enabled managed services, IT consulting, and e-commerce software.

Financials and Funding

In April 2020, Cache Ventures partnered with 360 Family Office to launch a private equity fund aimed at scaling technology companies. The fund's inaugural acquisition was LeadOwl, a sales and lead generation tool.

Pipeline Development

Cache Ventures has made several strategic investments and acquisitions to enhance its portfolio:

LeadOwl: Acquired in April 2020, LeadOwl is a sales and lead generation tool that allows users to manage digital marketing clients and sales teams.

TheChecker: Acquired in January 2021, TheChecker is an email verification and list cleaning service. The acquisition aimed to consolidate infrastructure and customer bases with Cache's existing portfolio company, Blaze Verify.

Emailable: Acquired in January 2021, Emailable is an email verification solution designed to improve email marketing campaigns by enhancing data quality and deliverability.

DataValidation: Acquired in July 2021, DataValidation offers email verification services to improve data quality and email marketing ROI.

Email Checker: Acquired in April 2022, Email Checker provides email verification services to enhance email deliverability and marketing effectiveness.

myurls: Invested in October 2022, myurls is a business/productivity software company focused on optimizing online presence.

Gold Frame: Invested in May 2024, Gold Frame operates in the B2C non-financial services sector.

Parse Media: Invested in May 2024, Parse Media is a media and information services company.

Sur: Invested in May 2024, Sur operates in the human capital services industry.

Technological Platform and Innovation

Cache Ventures distinguishes itself through its proprietary technologies and innovative methodologies:

Proprietary Technologies: The firm develops and integrates advanced SaaS solutions, focusing on automation and enhanced customer experiences.

Scientific Methods: Utilizing the Lean Startup Method, Cache Ventures ensures that its developments align with market demands, emphasizing iterative development and customer feedback.

Leadership Team

Cache Ventures is led by a team of experienced professionals:

Sean Heilweil: Co-Founder and Chief Executive Officer. Sean has a background in building and scaling SaaS companies, leading Cache Ventures' strategic direction and growth initiatives.

Jarrett Lusso: Co-Founder and Chief Technology Officer. Jarrett oversees the technological development and innovation strategies within the firm.

Kitty Kellman: Operating Partner. Kitty collaborates with portfolio companies to enhance operational efficiency and growth.

Kristen Catalano: Chief of Staff. Kristen manages internal operations and strategic initiatives.

Emily Rose: Associate. Emily supports investment analysis and portfolio management.

Leadership Changes

In January 2021, following the acquisition of TheChecker, its CEO Bernardo Rocha joined Cache Ventures as Chief Product Officer, bringing expertise in email verification and deliverability solutions.

Competitor Profile

Market Insights and Dynamics

The digital marketing services industry is highly competitive, with numerous firms offering a range of solutions to enhance online presence and customer engagement. The market is characterized by rapid technological advancements and evolving client needs.

Competitor Analysis

Key competitors in the digital marketing services sector include:

KlientBoost: Specializes in pay-per-click marketing and landing page solutions.

INFUSE: Offers data-driven B2B demand generation services.

webdew: Provides video marketing services, from strategy to execution.

SmartSites: A full-service digital agency offering website design, development, SEO, and PPC services.

WebFX: Creates custom digital marketing strategies based on client needs and goals.

These competitors focus on various aspects of digital marketing, including PPC, SEO, content creation, and lead generation.

Strategic Collaborations and Partnerships

Cache Ventures has established significant partnerships to strengthen its market position:

360 Family Office: In April 2020, Cache Ventures partnered with 360 Family Office to launch a private equity fund aimed at scaling technology companies.

LeadOwl: Acquired in April 2020, LeadOwl is a sales and lead generation tool that allows users to manage digital marketing clients and sales teams.

TheChecker: Acquired in January 2021, TheChecker is an email verification and list cleaning service. The acquisition aimed to consolidate infrastructure and customer bases with Cache's existing portfolio company, Blaze Verify.

Operational Insights

Cache Ventures differentiates itself through:

Remote Workforce: Operating with a distributed team across multiple time zones, enabling service to a multinational customer base.

Plug & Play Systems: Utilizing proven playbooks to create and curate databases of potential customers, investing in ongoing value delivery.

Winning Spirit: Emphasizing a creative solutions mindset, optimism, and adaptability in problem-solving.

Strategic Opportunities and Future Directions

Cache Ventures aims to:

Expand Portfolio: Continue acquiring and investing in companies with clear, predictable paths to success, focusing on enterprise software, SMB software, vertical market software, tech-enabled managed services, IT consulting, and e-commerce software.