C

cacheflow-(acquired-by-hubspot)

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Company Domain www.getcacheflow.com link_icon
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Company Overview


Cacheflow, a no-code Configure, Price, Quote (CPQ) and billing platform, was recently acquired by HubSpot. It is designed to simplify and modernize the buying and selling of SaaS services. Cacheflow eliminates the traditionally laborious and manual processes involved in software sales, offering a seamless experience for both sellers and buyers. The company's mission is to make the selling and purchasing processes unexpectedly simple and enjoyable.

Leadership Team


Sarika Garg, Co-founder and CEO, leverages over two decades of experience in product management and go-to-market strategies. Her previous leadership roles at SAP, Ariba, and Tradeshift reflect her expertise in Fintech, SaaS, and business networks. Brian Zotter, Co-founder and CTO, has significant engineering leadership experience as VP of Engineering at Salesforce and Medium. His proficiency in building foundational SaaS platforms, like Force.com, drives Cacheflow’s technological and product innovation.

Acquisition by HubSpot


In October 2024, Cacheflow was acquired by HubSpot, which has integrated Cacheflow's advanced CPQ and subscription billing capabilities into its Commerce Hub and CRM, automating revenue management and enhancing HubSpot’s enterprise offerings.

Funding and Financials


Cacheflow secured $16 million in total funding through two rounds, with investments from Google Ventures, CapitalG, and Pelion Venture Partners. The initial funding round concluded in November 2021, highlighting investor confidence in the company's pioneering solutions and growth potential in the SaaS sales domain.

Core Values and Culture


Cacheflow's culture emphasizes innovation, ownership, and curiosity, fostering an environment of creativity and collaboration. The work environment, known as 'Flow,' is centered on trust, big dreams, and smart work.

Competitor Profiling for Cacheflow



Major Competitors


  • Salesforce Revenue Cloud: Integrates with Salesforce CRM, managing subscription management, up-sells, and renewals. It connects revenue processes directly within the platform, enhancing efficiency and unifying operations.

  • DealHub.io: A low-code quote-to-revenue solution integrating CPQ, CLM, and Billing, targeting mid-market and enterprise businesses with extensive CRM integrations.

  • PandaDoc: Provides document automation with e-signatures and workflow management, focusing on streamlining the sales process and offering solutions like CPQ for Salesforce.

  • Chargebee: Optimizes subscription models and revenue growth with advanced billing and customer retention solutions, adapting AI and automation strategies.

  • QuoteWerks: Offers quoting and proposal software integrating with various CRM systems, emphasizing customization and seamless integration.


Industry Insights


Cacheflow operates within the SaaS revenue management space, focusing on automation and efficiency to enhance SaaS business operations. Its strategic acquisition by HubSpot aligns with robust tools enhancing revenue operations. Competitors offer various solutions targeting different sales and revenue aspects, such as document management and comprehensive subscription billing systems, operating in a rapidly evolving market where SaaS integrations and revenue process automations are critical for growth.

For further information and resources, prospective clients and partners are encouraged to visit Cacheflow's website for in-depth insight into the platform's capabilities.
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