Caffè Nero Company Research Report
Company Overview
Name
Caffè Nero
Mission of the Company
The quest for better coffee inspired the first Caffè Nero in 1997 and sustaining that ambition and excellence remains at the heart of everything we do. No cutting corners, stay focused on excellence, and treat people with kindness.
Founded
1997 by Dr. Gerry Ford
Key People
- Gerry Ford: Chairman and CEO
- Michael Ford-Deegan: Global Director
- Ben Price: Chief Financial Officer
- Robin Rowland OBE: Non-Executive Board Member
Headquarters
No information is available
Number of Employees
As of 2019: 8,848 employees
Revenue
- 1997: £1.3m
- 1999: £2.9m
- 2001: £15.6m
- 2002: £26.6m
- 2004: £50.5m
- 2005: £70.1m
- 2007: £108.8m
- 2009: £144.2m
- 2011: £173.3m
- 2012: £196.1m
- 2013: £223.1m
- 2014: £237m
- 2016: £295m
- 2017: £333m
- 2018: £366m
- 2019: £406m
What is the Company Known for
Caffè Nero is known for its exceptional coffee quality, traditional Italian roasting techniques, and creating comfortable, welcoming environments in their coffee houses.
Products
What Products Do They Offer
- Coffee Drinks: Espresso, Latte, Cappuccino, Americano, and more.
- Food Items: Pastries, sandwiches, breakfast items, and more.
- Specialty Items: KeepCups, rCups, and various sustainable products.
High-Level Description of the Product
- Espresso: The Classico Blend is the signature espresso with a full-bodied flavor, boldness, and complexity combined with notes of toasted bread and intense dark chocolate.
Key Features of Each Product
- Classico Blend:
- Full-bodied flavor
- Boldness and complexity
- Notes of toasted bread and dark chocolate
- Hand-picked beans from high altitudes
- Expertly roasted in high-quality equipment
Recent Developments
What are the Recent Developments in the Company
- 2018-2019: Expansion in Oman and Sweden; majority owner of Coffee#1 café chain.
- Sustainability Initiatives: Launch of KeepCup and rCup to support sustainable solutions to global waste.
What are the New Products Launched
- KeepCup: A reusable coffee cup available in all stores.
- rCup: Made from recycled paper cups; supports sustainable solutions to waste.
What are the New Features Added to the Existing Products
No information is available
Any New Partnerships
- 2012: Partnership in Poland to create Green Caffè Nero.
- 2016: Established Nero Origins project in Nicaragua in partnership with Rainforest Alliance.
History Highlights
Significant Milestones
- 1997: Founded by Gerry Ford
- 2001: Joined the London Stock Exchange
- 2009: Expanded to The UAE and purchased a roasting facility
- 2011: Set up Caffè Nero Foundation
- 2017: Launched successful Loyalty App
- 2019: Became majority owner of Coffee#1
Performance
Accolades and Awards
- 2000: Best company identity – The British Design Council Award, UK
- 2002-2009: Best UK coffee house & coffee quality – Allegra Report, UK
- 2005: 20th fastest growing company – Europe Business Week Magazine
- 2013: Voted Best Tasting Coffee on the High Street – Which? Magazine, UK
- 2017: Coffee Chain of the Year – Cafe Life Awards, UK
- 2019: Continuation of sustainability initiatives
Conclusion
Caffè Nero stands as a leading independent coffee house brand, well-known for its commitment to coffee quality, sustainability, and creating welcoming environments in its coffee houses globally. The company's historical growth and repeated accolades underscore its strong market presence and ongoing dedication to excellence.
