Market Research Report: Cake Equity






Company Overview



Name, Mission of the Company


- Name: Cake Equity
- Mission: To accelerate startup team motivation through equity ownership by making global equity simple and fast.

Founding Details


- Founded: 2018
- Founders: Jason Atkins & Kim Hansen

Key People


- Co-Founder & President: Jason Atkins
- Co-Founder & CEO: Kim Hansen
- Head of Engineering: Roger Rocha
- CFO: Nathan Zhu
- COO: Charlie Ross
- CPO: Nick Cust
- CMO: Elise Peate

Headquarters


- Locations:
- Palm Beach, QLD, Australia
- Santa Monica, CA, USA
- Lisbon, Portugal

Number of Employees


- Employees: No Information Available

Revenue


- Revenue: No Information Available

Company Recognition


- Known For: Cake Equity is known for its intuitive equity management platform, enabling startups to manage cap tables, equity grants, raises, simulations, and scalable equity efficiently.




Products



Overview of Products


Cake Equity offers a variety of tools to streamline equity management for startups:

1. Global Teams
2. Cap Table
3. Option Plans
4. Modeling
5. Capital Raise
6. 409A Valuation
7. Equity Benchmarking

Key Product Descriptions and Features



- Cap Table Management
- Description: Simplifies the management of equity transactions.
- Key Features: Scenario modeling, stakeholder communication, transaction history, equity management.

- Global Equity Management
- Description: Provides tools to issue and manage equity for globally distributed teams.
- Key Features: Manage global teams, customizable regional option pools, legal and tax compliance.

- Stock Options
- Description: Allows for offering and automating stock options for employees, advisors, and investors.
- Key Features: Stock option offer letters, custom vesting schedules, equity benchmark data.

- Capital Raise
- Description: Facilitates efficient management of fundraising activities.
- Key Features: SAFE and Convertible Note agreements, secure document storage, digital contract signing, real-time notifications.

- 409A Valuation
- Description: Provides audit-proof valuations essential for stock option pricing.
- Key Features: Dynamic cap table automation, skilled appraisers, fast turnaround, seamless report integration.

- Team Motivation Platform
- Description: Uses equity to build and nurture team culture.
- Key Features: Employee portfolio access, automated vesting notifications, educational resources, real-time equity tracking.




Recent Developments



New Products and Features


- Employee Share Scheme Reporting (June 2024)
- Streamlined reporting capabilities for employee equity plans.

- Restricted Stock Units (RSUs) - August 2024
- Enhanced functionality for managing RSUs.

- Flexible Vesting Schedules (August 2024)
- New capabilities for setting up and managing RSA’s and share plans.

Partnerships


- Legal and Tax Compliance Partners
- Collaborations with global legal and tax experts to ensure compliance and offer local advice.

Customer Success and Onboarding


- Improved Onboarding Services
- Fast onboarding with personalized support and transparent pricing.

Customer Feedback


- Positive Reviews on Comparisons to Competitors
- Customers report Cake as easier to use and more cost-effective compared to competitors like Carta.




This information-dense market research report outlines the essentials of Cake Equity, focusing on the company's mission, product offerings, key developments, and customer reception.