Company Research Report: Cake & Arrow
Company Overview
- Name: Cake & Arrow
- Mission: To build digital products and services that allow clients to form authentic, meaningful bonds with the people they serve.
- Founded: No information is available.
- Key People:
- Josh Levine, Founder and CEO
- Kate Muth, Head of Strategy
- Emily Cardineau, Director of Content Marketing
- Hugo Izquierdo, Director of Finance
- Jennifer LaRue, Head of Product
- Jessica Lippke, Partner, Head of Client Services
- Bryan Seiter, Director, Growth and Strategy
- Alec Hogstad, Lead Experience Designer
- Michael Piastro, User Experience Director
- Headquarters: 121 East 24th Street, 3rd Floor, New York, NY 10010
- Number of Employees: Approximately 30
- Revenue: No information is available.
- What the Company is Known For: Cake & Arrow is known for customer experience innovation, specifically targeting the insurance and financial services industries through UX design and user-centered research.
Products and Services
Products
- Primary Services:
- UX-led research, strategy, and design to enhance client and employee experiences in the insurance and financial sectors.
- Digital product design and development, focusing on usability, experience design, and innovation strategies.
- Insight-backed digital experience creation aimed at reducing friction, increasing conversion, and improving customer lifetime value.
Key Features
- Experience Design & Development: Crafting digital products that optimize engagement for users and businesses, inclusive of enterprise software, agent portals, and app designs.
- Strategy & Innovation: Providing strategic insights and roadmaps to drive product innovation and consumer engagement.
- Design Enablement: Offering continuous support and design thinking workshops to enhance organizational capabilities in UX and design.
Recent Developments
Strategic Partnerships and Projects
- Partnered with leading entities across the insurance sector to transform digital experiences, including Ernst & Young, The Hanover Insurance Group, Main Street America Insurance, VoxSmart Financial, and more.
- Projects span a multitude of services from product strategy and user research to UX design and prototyping, covering sectors such as RegTech, home insurance, specialty insurance lines, and crypto tax filing interfaces.
Recent Initiatives and Reports
- Climate Change Report: Exploration of how insurance can respond to climate-related homeowner impacts.
- Financial Literacy Model: Developed a model to understand customer financial literacy as a spectrum to aid insurers in enhancing customer journeys toward financial freedom.
New Products and Features
- Collaborated with EY on a market-defining product for crypto asset tax filing, integrating educational components to enhance user comprehension and ease of use.
- Redesign of agent portals for clients like Main Street America Insurance to refine agent workflows and improve service interactions.
Organizational Insights
- Emphasis on using human-centered design principles augmented by AI to advance UX research methodologies.
- Focus on enhancing insurance user experiences by aligning more closely with customer behaviors and needs, critical for fostering user trust and loyalty.
Contact Information
- General Inquiries: info@cakeandarrow.com
- New Business: newbiz@cakeandarrow.com
- Press & Media: press@cakeandarrow.com
- Phone: 212-598-2800
- Address: 121 East 24th Street, 3rd Floor, New York, NY 10010
Note: The report is based strictly on the available data provided. Any field with "No information is available" indicates the absence of specific details in the provided data.
