California State University, San Bernardino (CSUSB)

Background

California State University, San Bernardino (CSUSB) is a public research university established in 1965, located in San Bernardino, California. As part of the California State University system, CSUSB offers a diverse range of undergraduate and graduate programs across various disciplines. The university is committed to providing accessible, high-quality education that fosters intellectual growth, ethical responsibility, and civic engagement. CSUSB serves a student body of approximately 19,803 individuals, with a significant emphasis on serving Hispanic and first-generation college students.

Key Strategic Focus

CSUSB's strategic objectives include enhancing student success, promoting research and creative activities, and strengthening community engagement. The university offers 123 bachelor's degree programs, 61 master's degree programs, and two Doctor of Education (Ed.D.) programs. Notable areas of specialization include Business Administration, Psychology, and Social Sciences. CSUSB is recognized for its commitment to social mobility, ranking #3 nationally in this category.

Financials and Funding

As a public institution, CSUSB's funding primarily derives from state allocations, tuition fees, and grants. The university's endowment was valued at approximately $44.9 million as of 2020. Tuition for in-state undergraduate students is $5,742, with an average net price of $8,805 after financial aid. Approximately 79% of undergraduate students receive financial aid through grants.

Pipeline Development

CSUSB continually develops and expands its academic offerings to meet evolving educational and workforce demands. The university has introduced programs such as the Doctor of Education (Ed.D.) in Educational Leadership and has plans to further enhance its curriculum in response to regional and global needs.

Technological Platform and Innovation

CSUSB leverages advanced technological platforms to enhance educational delivery and research capabilities. The university offers fully online, hybrid, and face-to-face program delivery options, accommodating diverse student needs. The Jack H. Brown College of Business and Public Administration, accredited by AACSB, emphasizes innovation and community impact in its mission.

Leadership Team

President: Tomás D. Morales

Appointed in 2012, Dr. Morales has extensive experience in higher education administration and serves on the boards of the American Council on Education and the American Association of State Colleges and Universities.

Provost and Vice President for Academic Affairs: Shari McMahan

Dr. McMahan oversees academic programs and initiatives, focusing on enhancing student success and faculty development.

Vice President for Administration and Finance: Robert Nava

Mr. Nava manages the university's financial operations, ensuring fiscal responsibility and strategic resource allocation.

Leadership Changes

There have been no recent significant changes in the university's leadership team.

Competitor Profile

Market Insights and Dynamics

The higher education market in California is highly competitive, with numerous public and private institutions offering a wide array of programs. CSUSB distinguishes itself through its commitment to social mobility, diversity, and community engagement.

Competitor Analysis

Key competitors include other California State University campuses such as CSU Fullerton, CSU Los Angeles, and CSU Northridge. These institutions offer similar programs and serve overlapping student demographics. CSUSB's emphasis on serving Hispanic and first-generation students, along with its strong business and public administration programs, provides a competitive edge.

Strategic Collaborations and Partnerships

CSUSB actively engages in partnerships with local industries, government agencies, and community organizations to enhance educational opportunities and workforce development. The university's Jack H. Brown College of Business and Public Administration collaborates with regional businesses to provide students with practical experience and networking opportunities.

Operational Insights

CSUSB's strategic location in the Inland Empire positions it to address regional educational and economic needs effectively. The university's diverse student body and commitment to social mobility align with its mission to serve underrepresented communities.

Strategic Opportunities and Future Directions

CSUSB aims to expand its online and hybrid program offerings to increase accessibility. The university plans to enhance research initiatives, particularly in areas addressing regional challenges. Strengthening community partnerships and focusing on student success remain central to CSUSB's strategic roadmap.