Cambrian Senior Living Market Research Report

Background

Company Overview

Cambrian Senior Living is a family-owned and operated senior living community specializing in assisted living and memory care services for individuals aged 60 and older. Established in 2005 by Gareth and Denise Zebley, the company operates facilities in Tecumseh and South Lyon, Michigan. The name "Cambrian," meaning "Welshman," honors Gareth's Welsh heritage.

Mission and Vision

Cambrian Senior Living is dedicated to providing "Comfortable Elegance, Gentle Care, and Peace of Mind" to its residents. The company focuses on creating a homelike environment that addresses the physical, emotional, social, and spiritual needs of seniors, ensuring they receive personalized and compassionate care.

Industry Significance

Operating within the senior living industry, Cambrian Senior Living contributes to the growing demand for quality assisted living and memory care services, particularly in Michigan. The company's emphasis on personalized care and community engagement distinguishes it in a competitive market.

Key Strategic Focus

Core Objectives

Personalized Care: Tailoring services to meet the unique needs and preferences of each resident.

Community Engagement: Fostering a sense of community through life enrichment programs and social activities.

Quality of Life: Enhancing residents' well-being by providing a comfortable and dignified living environment.

Areas of Specialization

Assisted Living: Offering support with daily activities while promoting independence.

Memory Care: Providing specialized care for individuals with dementia and Alzheimer's disease.

Key Technologies Utilized

Safety and Security Systems: Implementing state-of-the-art monitoring systems to ensure resident safety.

Electronic Health Records (EHR): Utilizing digital records for efficient and accurate care management.

Primary Markets Targeted

Cambrian Senior Living primarily serves seniors in Southeast Michigan, focusing on communities in Tecumseh and South Lyon.

Financials and Funding

Funding History

In April 2021, Cambrian Senior Living secured $4,614,000 in new commercial financing to support expansion opportunities in South Lyon, Michigan.

Utilization of Capital

The funds were allocated towards the development of a new 70,000-square-foot facility in South Lyon, featuring 71 private apartments and various amenities.

Pipeline Development

Facility Expansion

South Lyon Facility: Opened in late 2016, this facility offers 71 private apartments and a range of common areas, including dining spaces, activity rooms, a library, and a beauty salon.

Future Plans

While specific details on future developments are not publicly disclosed, Cambrian Senior Living continues to explore opportunities to expand its services and facilities to meet the growing demand for senior care in Michigan.

Technological Platform and Innovation

Proprietary Technologies

Emergency Call Systems: Equipping all suites with state-of-the-art emergency call systems to ensure prompt assistance.

Significant Scientific Methods

Teepa Snow Positive Approach to Care: Implementing this method to enhance care for individuals with dementia.

Leadership Team

Gareth Zebley

Position: Co-founder and Owner

Background: With a background in senior care, Gareth co-founded Cambrian Senior Living in 2005, focusing on providing personalized care to seniors.

Denise Zebley

Position: Co-founder and Owner

Background: Denise co-founded Cambrian Senior Living alongside Gareth, emphasizing the creation of a homelike environment for residents.

Competitor Profile

Market Insights and Dynamics

The senior living industry in Michigan is experiencing growth due to an aging population and increased demand for quality care services. Cambrian Senior Living competes with both large national providers and local facilities, differentiating itself through personalized care and community engagement.

Competitor Analysis

Brookdale Senior Living: A national provider offering a range of senior care services across the U.S.

Sunrise Senior Living: Another national competitor with a significant presence in the senior care market.

Local Facilities: Various local senior living communities in Michigan that offer similar services.

Strategic Collaborations and Partnerships

Cambrian Senior Living maintains a strong reputation within the local community, which can lead to partnerships with healthcare providers and local organizations to enhance service offerings.

Operational Insights

Cambrian's family-operated model allows for personalized care and flexibility, appealing to families seeking tailored senior living options.

Strategic Opportunities and Future Directions

Cambrian Senior Living has opportunities to expand its facilities and services to meet the growing demand for senior care in Michigan. By leveraging its community-focused approach and commitment to quality care, the company is well-positioned for future growth.