Camp Gladiator (CG) is a fitness company founded in 2008 by Ally and Jeff Davidson in Austin, Texas. The company offers outdoor and virtual group workouts led by certified personal trainers who also serve as franchise owners. CG's mission is to positively impact the physical fitness and lives of as many people as possible. The company has been recognized multiple times on the Inc. 5000 list, ranking No. 4,944 in 2021.
CG focuses on providing a turn-key fitness and nutrition platform for trainers and consumers. The company helps trainers and coaches launch and grow their businesses while offering effective workouts and nutrition coaching to members. CG offers various programs, including Camp workouts, CG Strength Training with one-on-one and small group sessions, and CG Nutrition Coaching. The company emphasizes accountability and community to motivate members to achieve their fitness goals.
As of January 2023, CG reported cash on hand of $3.64 million. Over the three months prior, the company averaged monthly revenues of $3,074,134, with a gross margin of 29%. In May 2023, CG raised $2,186,172 from 1,033 investors through a crowdfunding campaign. The company has also raised $10 million in a previous Series A funding round.
CG has expanded its offerings to include live-streaming and on-demand online workouts, with over 1.5 million views. The company has also introduced CG Nutrition Coaching, providing customized meal plans and nutrition guidance. These developments aim to enhance the overall fitness experience for members and support trainers in growing their businesses.
CG leverages a proprietary platform that integrates fitness and nutrition services, enabling trainers to manage their businesses effectively and providing members with a comprehensive health and wellness solution. The platform includes technology, marketing, sales strategies, and program development to support trainers and coaches.
The leadership team includes co-founders and co-CEOs Ally and Jeff Davidson. Ally Davidson founded CG after winning the NBC television competition "American Gladiators." Jeff Davidson has been instrumental in developing the company's strategic direction and growth.
CG operates in the competitive fitness industry, with key competitors including Fit Body Boot Camp, Planet Fitness, and Gold’s Gym. Fit Body Boot Camp is a fitness club offering similar boot camp-style workouts. Planet Fitness, founded in 1992, operates a chain of fitness centers with a focus on affordability and accessibility. Gold’s Gym, established in 1965, is a well-known fitness chain offering a variety of workout programs and facilities.
CG has formed strategic partnerships to enhance its offerings and expand its reach. For example, the company partnered with the Irving Independent School District to support educator health, demonstrating its commitment to community engagement and wellness.
CG's strategic roadmap includes expanding its digital offerings, enhancing its technological platform, and increasing its trainer network. The company aims to continue growing its community-focused fitness programs and providing comprehensive health and wellness solutions to a broader audience.
For more information, visit CG's official website at campgladiator.com.
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