Canarian Hospitality: Company Profile

Background

Overview

Canarian Hospitality is a hotel management company based in Las Palmas de Gran Canaria, Spain, founded in 2021 by Francisco Fernández, Alejandro Páez, and Óscar Palacios. The company specializes in the vacation segment, focusing on leisure tourism in the Canary Islands. With a commitment to innovation, sustainability, and differentiation, Canarian Hospitality aims to provide unique and high-quality experiences for travelers.

Mission and Vision

The company's mission is to transform and reposition existing hotel assets, particularly those that are outdated or underperforming, into modern and competitive establishments. By doing so, Canarian Hospitality seeks to revitalize mature tourist destinations and offer travelers innovative and sustainable lodging options. Their vision includes expanding to multiple destinations and developing various commercial brands tailored to different market segments.

Primary Area of Focus

Canarian Hospitality focuses on the vacation segment, operating hotels primarily in the Canary Islands. Their strategy involves managing and transforming 3- and 4-star hotels to cater to the needs of modern travelers, particularly millennials and Generation Z, by offering flexible, innovative, and sustainable experiences.

Industry Significance

Since its inception, Canarian Hospitality has rapidly established itself as a significant player in the Spanish hospitality industry. By the end of 2024, the company had achieved a turnover of €44 million, placing it among the top 100 hotel chains in Spain by revenue. This rapid growth underscores the effectiveness of its business model and the demand for its innovative approach to hotel management.

Key Strategic Focus

Core Objectives

• Asset Transformation: Repositioning outdated or underperforming hotel assets into modern, competitive establishments.

• Brand Development: Creating and managing proprietary hotel brands that cater to specific market segments.

• Sustainability: Implementing sustainable practices in hotel operations to minimize environmental impact.

• Innovation: Adopting digitalization and innovative service offerings to enhance guest experiences.

Specific Areas of Specialization

• Hotel Management: Expertise in managing and operating 3- and 4-star hotels in the Canary Islands.

• Brand Creation: Developing unique hotel brands that resonate with modern travelers.

• Sustainable Tourism: Promoting eco-friendly practices and community engagement in tourism.

Key Technologies Utilized

• Digitalization: Utilizing advanced systems to monitor and develop business behavior, enhancing operational efficiency.

• Revenue Management Tools: Employing dynamic pricing and distribution strategies to optimize revenue.

Primary Markets or Conditions Targeted

• Millennials and Generation Z: Catering to younger travelers seeking flexible, sustainable, and innovative lodging experiences.

• Mature Tourist Destinations: Focusing on revitalizing established tourist areas in the Canary Islands.

Financials and Funding

Funding History

Canarian Hospitality was founded with the support of the Acosta Matos Group, a leading real estate developer and construction business in the Canary Islands. This strategic partnership provided the company with the necessary financial backing to acquire and transform hotel assets.

Total Funds Raised

Specific details regarding the total funds raised by Canarian Hospitality are not publicly disclosed.

Notable Investors

• Acosta Matos Group: A prominent real estate developer and construction company in the Canary Islands, holding a 75% stake in Canarian Hospitality.

Intended Utilization of Capital

The capital raised has been utilized for:

• Acquisitions: Purchasing hotel properties for transformation.

• Renovations: Investing in the modernization and repositioning of acquired assets.

• Operational Expansion: Enhancing operational capabilities and expanding the portfolio.

Pipeline Development

Key Pipeline Candidates

• MYND Hotels: A proprietary brand focusing on 3- and 4-star hotels targeting millennials and Generation Z.

• Sholeo Lodges: Another proprietary brand designed for the new generation of travelers, explorers, and digital nomads.

Stages of Development

• MYND Hotels: Launched with MYND Adeje in November 2021, followed by MYND Yaiza in December 2022.

• Sholeo Lodges: Opened Sholeo Lodges Maspalomas in July 2025, with plans for further expansion.

Target Conditions

• MYND Hotels: Midscale and upscale 3- and 4-star hotels in mature tourist destinations.

• Sholeo Lodges: Properties catering to young, active travelers seeking sustainable and transformative experiences.

Relevant Timelines for Anticipated Milestones

• MYND Hotels: Expansion to additional locations in the Canary Islands and potential entry into mainland Spain.

• Sholeo Lodges: Further openings in Gran Canaria, Lanzarote, and Fuerteventura, with a focus on sustainable tourism.

Technological Platform and Innovation

Proprietary Technologies

• Digitalization Systems: Advanced tools for monitoring and developing business behavior, integral to the company's operations.

Significant Scientific Methods

• Revenue Management Algorithms: Utilizing dynamic pricing and distribution strategies to optimize revenue.

Leadership Team

Executive Profiles

• José Acosta Matos: Chairman of the Board. With over 40 years of experience in promotion and construction projects, he is known for his dynamism and innovation, focusing on designing humane environments and the well-being of people.

• Francisco Fernández: CEO and Managing Partner. An Asturian by birth and Canarian by adoption, he has over 35 years of experience in the tourism industry, holding senior management roles in operations, distribution, branding, and corporate strategy at companies such as Occidental Hotels, Palladium, and NH.

• Óscar Palacios: Chief Development Officer and Managing Partner. A Catalan by birth and Canarian by adoption, he has developed his career in the tourism industry, holding management positions in large tourism groups such as TUI, Palladium, and more recently in HI Partners Blackstone.

• Alejandro Páez: Chief Commercial Officer and Managing Partner. Originally from Venezuela, he specializes in the commercial area and distribution of vacation products, with over 25 years of experience in various sectors of tourism such as cruises, hotels & resorts, and airlines.

• Sangeeta Sagrani: Financial Director. Born in Dubai and of Indian origin, she arrived in the Canary Islands at the age of 3. She is passionate about numbers with rigor for process improvement. Graduated from the University of La Laguna, she brings extensive work experience in different sectors of the Canary Islands.

• María Isabel Almandoz Redneris: HR Senior Advisor. A professional and passionate about the field of psychology since 1989, guiding the knowledge of people towards the business world. Her passion is to help people perceive their jobs as a tool for personal growth and development, so that they can reach their full potential and improve the quality of their lives by creating tools, products, and processes that improve the working environment, individual and team competencies.

• Raquel Suárez Benítez: Operations Director for Own Brands. With over twelve years of experience in the Archipelago’s hotel industry, Canarian Raquel Suárez joins Canarian Hospitality to solidify the positioning of MYND Hotels and Sholeo Lodges. She ensures that the brand image of each establishment aligns with the company’s ‘Conscious LifeStyle’ standards (innovation, transformation, sustainability, and differentiation).

• Francisco Manuel Molinero: Corporate Executive Chef. Born in Extremadura and from Madrid by adoption, he came to the kitchen thanks to his maternal grandmother who knew how to instill in him the sweetest aspects of this profession. He started his career in the traditional bakeries of Madrid and moved on to the kitchens of NH Hotels where he has been trained as a professional in this fantastic profession. His greatest satisfaction is to see his clients enjoy themselves by surprising them at any moment.