CM

Company Research Report: Canela Media



Company Overview



  • Name: Canela Media

  • Mission: Rooted in innovation through technology, data, and content, while authentically connecting with communities and being a patron of cultural preservation.

  • Founded By: No information is available.

  • Key People: Isabel Rafferty Zavala (Founder & CEO)

  • Headquarters: No information is available.

  • Number of Employees: No information is available.

  • Revenue: Canela Media ranked No. 70 on the 2024 Inc. 5000 list with a three-year revenue growth of 2,048%.

  • What the Company is Known For: Canela Media is a leader in multicultural video, reaching more than 55M unique users. It features Canela.TV, the first free streaming Spanish-language service for U.S. Hispanics, which offers culturally relevant programming.


Products



Canela.TV



  • Product Description: Canela.TV is an AVOD (Ad-supported Video On Demand) streaming service tailored for Latino audiences in the U.S. and Latin America.

  • Key Features:

  • Variety of Content: The platform offers 35,000 hours of content, including series, dramas, movies on demand, original daily shows, scripted and unscripted movies, sports, music, family & kids shows, Canela News, and lifestyle shows.

  • Original Content: Includes Canela.TV originals and specialized line-ups like ‘Orgullo Latino’ for Hispanic Heritage Month, showcasing Latino talent, athletes, and artists.

  • Broad Distribution & Partnerships: Utilizes exclusive proprietary OTT-first deterministic data product and strategic partnerships to reach incremental Latino audiences.


Recent Developments



  • New Products Launched: No specific new product launches are mentioned.

  • New Features Added: Quickplay and Canela Media have partnered to transform the OTT experience using AI innovation, introducing an AI-powered Curator Assistant to enhance the user experience.

  • New Partnerships:

  • Hyundai: Returning as a presenting sponsor for the third season of Canela.TV's hit reality series, Secretos de Villanas.

  • Quickplay: Collaborative effort to redefine digital media experiences for the Hispanic community with advanced AI solutions.


Overall, Canela Media remains a pioneering force in the multicultural media landscape, emphasizing technology-driven innovation aimed at engaging and growing Hispanic audiences across the U.S. and Latin America.