Company Research Report: Canela Media
Company Overview
- Name: Canela Media
- Mission: Rooted in innovation through technology, data, and content, while authentically connecting with communities and being a patron of cultural preservation.
- Founded By: No information is available.
- Key People: Isabel Rafferty Zavala (Founder & CEO)
- Headquarters: No information is available.
- Number of Employees: No information is available.
- Revenue: Canela Media ranked No. 70 on the 2024 Inc. 5000 list with a three-year revenue growth of 2,048%.
- What the Company is Known For: Canela Media is a leader in multicultural video, reaching more than 55M unique users. It features Canela.TV, the first free streaming Spanish-language service for U.S. Hispanics, which offers culturally relevant programming.
Products
Canela.TV
- Product Description: Canela.TV is an AVOD (Ad-supported Video On Demand) streaming service tailored for Latino audiences in the U.S. and Latin America.
- Key Features:
- Variety of Content: The platform offers 35,000 hours of content, including series, dramas, movies on demand, original daily shows, scripted and unscripted movies, sports, music, family & kids shows, Canela News, and lifestyle shows.
- Original Content: Includes Canela.TV originals and specialized line-ups like ‘Orgullo Latino’ for Hispanic Heritage Month, showcasing Latino talent, athletes, and artists.
- Broad Distribution & Partnerships: Utilizes exclusive proprietary OTT-first deterministic data product and strategic partnerships to reach incremental Latino audiences.
Recent Developments
- New Products Launched: No specific new product launches are mentioned.
- New Features Added: Quickplay and Canela Media have partnered to transform the OTT experience using AI innovation, introducing an AI-powered Curator Assistant to enhance the user experience.
- New Partnerships:
- Hyundai: Returning as a presenting sponsor for the third season of Canela.TV's hit reality series, Secretos de Villanas.
- Quickplay: Collaborative effort to redefine digital media experiences for the Hispanic community with advanced AI solutions.
Overall, Canela Media remains a pioneering force in the multicultural media landscape, emphasizing technology-driven innovation aimed at engaging and growing Hispanic audiences across the U.S. and Latin America.